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Weekly New Releases - Advertisement
Amazon Kindle, Tribeca Film Festival, SAP "Run Better," Made by Hand
A tree joyfully sings for not being turned into paper, movie snacks get into a fight to announce the Tribeca Film Festival, SAP tells us to run better, and the Made by Hand series introduces some interesting characters that will inspire you to follow your dreams.
DVD / 2013 / (Senior High - College) / 26 minutes
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PNC Christmas Price Index, Microsoft, Direct TV, Milk
Sing the twelve days of Christmas with a twist, find out if you're lantern worthy, Meet TAD, a '70s salesperson that will NOT become your best I.T option, edit your own ads with Microsoft Azure, and watch NFL football stars Pat and Eli Manning become footballs cops.
DVD / 2013 / (Senior High - College) / 26 minutes
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Dockers, Dead Space 2, US Census
Dockers demands that men start wearing the pants. EA sells a new game with the byline "your mom will hate it," and all citizens are invited to take part in the national census.
DVD / 2013 / (Senior High - College) / 26 minutes
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Hartford Small Business Insurance, Sobe, 5 Gum, RMS Expedition Titanic
RMS dives to the bottom of the ocean to let the audience visit the wreckage of the Titanic for the first time in history. Sobe dares you to try on a new look. An insurance company encourages small businesses to be prepared for when trouble comes around, and 5 Gum presents a new flavor that changes the way it tastes according to who's chewing.
DVD / 2013 / (Senior High - College) / 26 minutes
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Cannes Advertising Festival, Bounty, McDonald's, AllState Insurance, Norton Online Security
David Perez is sent to the Cannes Advertising festival with one condition - he must do everything people ask of him on Twitter, Bounty makes you dance the Guacamole, Dean Winters personifies mayhem, beautiful films from McDonalds make you feel warm inside and get you craving a Happy Meal, and David Hasselhoff gets irritated by an oscillating fan for Norton Online Security.
DVD / 2013 / (Senior High - College) / 26 minutes
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Citi Bank, Terminix, T-Mobile
Terminix brings back bedside story monsters to illustrate the dangers that live at home. T-Mobile gives you the opportunity of having five people to call unlimitedly (and makes fun of the consequences), and Citi shows you how strongly a Mets fan feels about stadium seats.
DVD / 2013 / (Senior High - College) / 26 minutes
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McGruff the Crime Dog, Tide, Miller High Life
McGruff the Crime Dog makes a reappearance to show kids that bullying online can be really damaging, a lot of people make some odd dressing decisions, but make it work thanks to being clean with Tide's latest campaign, and Miller High Life shows that a two second ad can be really effective (small time players deserve a chance to sell their products on the big screen as much as the big ones).
DVD / 2013 / (Senior High - College) / 26 minutes
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MTV, Qdoba, Fiat, Ad Council, State Farm Insurance
MTV makes a pre-historic graffiti animation, Qdoba clients fight over who is getting more benefits, Fiat re-enters the market after 25 years of absence, the Ad Council creates a helper monkey hotline to help you with your mortgage, and State Farm brings in a robot that will leave you in a state of Chaos.
DVD / 2013 / (Senior High - College) / 26 minutes
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Wrangler, Ultimat Vodka Social Life Audit, Lexus
Wrangler suggests you should get your edge back, Ultimat Vodka evaluates your sociability with 'Social Life Audit', and Lexus creates an interactive film to show you the dark side of green.
DVD / 2013 / (Senior High - College) / 26 minutes
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Everybody loves celebrities. Marketing experts and brands have long known this and have used celebrities endlessly as a tool to attract customers and sell products. On this episode of Mark It, find out what are the benefits and risks for a brand when being endorsed by a celebrity. Why does is work? How does it work? Is it always successful? Find out how brands can choose the right celebrity for a brand and what happens when the branded personality goes off the side of the road.
DVD / 2013 / (Senior High - College) / 25 minutes
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In the past, brands pushed out messages that came across as certainties and the customers obliged, buying more and more products. Then came the time of 'the customer is always right', but no one truly believed he was (brands just wanted to reach further). During the 1990s, companies realized that customers were no longer sticking around and that they were no longer blindly following their lead. As the Internet and social media flourished, new and better opportunities to improve customer service appeared. In today's increasingly connected world, the customer is king and brands need to accept that they no longer are in control. Brands can no longer de defined top-down.
DVD / 2013 / (Senior High - College) / 25 minutes
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The past few years have been all about social, digital and online. The future doesn't seem to show any signs of changing that. In today's world, 65% of consumers report having had a digital brand experience that has changed their opinion of a brand. And 97% say that their digital brand experience influenced whether or not they eventually purchased a product or service from that brand. Digital is not just another platform to push out messages; digital is a way of life in which total control over your brand is not possible. This episode of the lessons from the digital world. The advantages of digital-born companies, why offline can't stand alone anymore and the companies that are beautifying the web.
DVD / 2013 / (Senior High - College) / 25 minutes
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When we were children, we learned the alphabet by singing along, pretended to be superheroes that saved the world, played videos games, cards, role-playing; and then, one day, we stopped playing... or did we? The explosion of social networks and the tsunami of new interactive channels for communication that have risen in the past few years have radically changed the way in which people interact, engage and relate to brands (and with each other). Some companies have seen the need to pull away from traditional selling messages towards more interactive experiences that relate to consumers personal lives. Find out how game mechanics and game thinking can help drive innovation, loyalty and even sales.
DVD / 2013 / (Senior High - College) / 25 minutes
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Glaciers are melting, sea levels are rising, the weather is becoming more extreme, and we're seeing floods and droughts more often. There is no doubt; the world is changing, your customers are changing, you are changing. We are in strife and risk not having much of a future, and yet, how much are we really doing about it? Corporations talk about optimizing resource use, saving energy and reducing greenhouse gas emissions to stop worsening climate change. They start to promote hybrid cars, plant-based detergents and new technologies... but how much do they really intend to change, and what do plants have to do with marketing?
DVD / 2013 / (Senior High - College) / 25 minutes
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Women buy or influence the purchase of 85% of all consumer goods and services. The rise of female consumer power is changing the ways companies design, make, and market products. But are marketers sure of what matters? Do they know what women want?
DVD / 2013 / (Senior High - College) / 25 minutes
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By the end of 2011, there were more than 5.8 billion mobile phone subscriptions in the world. Mobile is the first and only technology that reaches everyone. Mobile devices have already outnumbered landlines five to one (and even personal computers and televisions three to one). There¡¦s no other technology that has become so widespread so quickly in the history of humanity. Texting, mobile sites, apps, banners and much, much more. Discover how to make the most out of your communication efforts, what people expect to see from brands and what will happen next as consumers increasingly rely on their mobile devices to shop, learn, research, play and engage.
DVD / 2013 / (Senior High - College) / 25 minutes
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In 1983, the first mobile device was launched. The Motorola Dynatac 8000x was a heavy, brick-like device that was - well - not very mobile, but still caused a great sensation. Since then, thousands of models appeared and in just a few years cellphones decreased in size and weight and went from being a luxury device to a mainstream commodity (and eventually becoming the most rapidly adopted technology in human history). Today, everything is a couple of buttons away. By 2015, there will be more than one mobile device per person on earth. Your customers are already mobile... are you?
DVD / 2013 / (Senior High - College) / 25 minutes
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Marketing has always been closely related to psychology. It is the art of persuasion. Everyone wants to find new methods of making people do and buy stuff. In the past decade or so, marketing experts have become more and more passionate about the human brain and are trying to figure out how neuromarketing can help build the brands of the future. Neuromarketing has proven that in order to sell, you need not to sell products, but rather seduce your consumer.
DVD / 2013 / (Senior High - College) / 25 minutes
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If you're wondering how to make people follow your YouTube feed, make money from your blog or convince your CEO of putting some money on social media, stick around. Social Media Marketing is a growing trend and has been for a little while; but most brands are still trying to figure out how it works. Is it really something new or is it just another tool in the shed of marketing? Is it really useful? Can we see or measure results from having a million Facebook fans?
DVD / 2013 / (Senior High - College) / 25 minutes
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As consumers and brands explore the digital world, social media evolves. How are brands to leverage online influences, loyalty and marketing campaigns? How to respond to the consumer? What happens to the notion of privacy in a world of constant accountability, and what will be the future of social media marketing?
DVD / 2013 / (Senior High - College) / 25 minutes
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Advertising doesn't work anymore. People are not watching, listening or buying. True? Well, not quite; but close enough. As consumers are spending more and more time online, traditional marketing is becoming less and less effective. People are not looking for ads, they are searching for authentic content that entertains and educates in quick doses. Consumers want personalized touch points that make life easier. Learn how to become likeable, viral, shared, and loved by your consumers. Find out what consumers are looking for and how to deliver great content that can become a starting point to develop great products and services.
DVD / 2013 / (Senior High - College) / 25 minutes
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