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Content

Commercial Design and Advertising


Commercial Design and Advertising



DESIGN X RAY SEASON 2 - ADVERTISING DESIGNERS

From an idea to the first design of a new product, designers have their own ways of creating the art using a drawing board or a computer screen. Design X-Ray features the most important figures in the design industry. But what makes the most attractive product out of tons of good products? Now, designers have to use not only their creativity but also their thinking and problem solving skills to makebusiness decisions.

Then, how do they come up with extraordinary solutions to ordinary problems? What are the rules of creating food packaging? How does the brand development work in the digital world? What are the roles of great designers? Find out what these distinguished designers have done and how they see the world in Design X-Ray!

Drew Hodges (Founder of Spotco), Joshua Davis (Artist in New Media), and George Lois (Legendary Creative) use their own ways to create advertisements with various ideas and tools. Find out how they efficiently combine their talents into the design.


DVD / 2015 / (Senior High, College) / 30 minutes

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DESIGN X RAY SEASON 2 - DREAMS IN NEW YORK

From an idea to the first design of a new product, designers have their own ways of creating the art using a drawing board or a computer screen. Design X-Ray features the most important figures in the design industry. But what makes the most attractive product out of tons of good products? Now, designers have to use not only their creativity but also their thinking and problem solving skills to makebusiness decisions.

Then, how do they come up with extraordinary solutions to ordinary problems? What are the rules of creating food packaging? How does the brand development work in the digital world? What are the roles of great designers? Find out what these distinguished designers have done and how they see the world in Design X-Ray!

Jakob Trollback (Founder of Trollback + Company), Jon Burgerman (Doodle Artist), and Hjalti Karlsson and Jan Wilker (Cofounders of Karlsson Wilker Inc.) came to New York City in order to achieve their dreams as designers.


DVD / 2015 / (Senior High, College) / 30 minutes

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DESIGN X RAY SEASON 2 - EXPERTS OF TEN THOUSAND HOURS

From an idea to the first design of a new product, designers have their own ways of creating the art using a drawing board or a computer screen. Design X-Ray features the most important figures in the design industry. But what makes the most attractive product out of tons of good products? Now, designers have to use not only their creativity but also their thinking and problem solving skills to makebusiness decisions.

Then, how do they come up with extraordinary solutions to ordinary problems? What are the rules of creating food packaging? How does the brand development work in the digital world? What are the roles of great designers? Find out what these distinguished designers have done and how they see the world in Design X-Ray!

James Victore (designer & self-made teacher), Paul Buckley (Creative Director), and Randy Hunt (Creative Director of Etsy) explain their process of creation from start to finish. How did they spend their ten thousand hours to become experts in design?


DVD / 2015 / (Senior High, College) / 30 minutes

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DESIGN X RAY SEASON 2 - PASSION MUST BE PRESENT

From an idea to the first design of a new product, designers have their own ways of creating the art using a drawing board or a computer screen. Design X-Ray features the most important figures in the design industry. But what makes the most attractive product out of tons of good products? Now, designers have to use not only their creativity but also their thinking and problem solving skills to makebusiness decisions.

Then, how do they come up with extraordinary solutions to ordinary problems? What are the rules of creating food packaging? How does the brand development work in the digital world? What are the roles of great designers? Find out what these distinguished designers have done and how they see the world in Design X-Ray!

Louise Fili (Designer), Steven Heller (Designer & Author), and Seymour Chwast (Commercial Artist) were moved by their passion when they were trying to decide their career path. They also talk about what the most important element for graphic design and illustration is.


DVD / 2015 / (Senior High, College) / 30 minutes

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DESIGN X RAY SEASON 2 - TELLING STORIES THROUGH VISUAL

From an idea to the first design of a new product, designers have their own ways of creating the art using a drawing board or a computer screen. Design X-Ray features the most important figures in the design industry. But what makes the most attractive product out of tons of good products? Now, designers have to use not only their creativity but also their thinking and problem solving skills to makebusiness decisions.

Then, how do they come up with extraordinary solutions to ordinary problems? What are the rules of creating food packaging? How does the brand development work in the digital world? What are the roles of great designers? Find out what these distinguished designers have done and how they see the world in Design X-Ray!

Debbie Millman (Artist & Designer), Jason Anello (Co-founder of Manifold), and Gabe Barcia Colombo (Video Artist) are telling stories in their own ways. Learn about functional designs that build the brand and capture moments of people in this episode!


DVD / 2015 / (Senior High, College) / 30 minutes

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AD FACTORY 2 - CANVAS (NYC)

Grand Central Terminal, Gramercy Park Hotel, Smithsonian Channel, Showtime

Canvas created an official app for Grand Central Terminal to promote retail stores in the building. Gramercy Park Hotel's new web site using the interactive media showed various features of the hotel effectively. Smithsonian Channel embedded an interactive game on its web site to promote new TV shows. The responsive design for Showtime made its web site more organized and interactive from sports fans' point of view.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - CONVERSATION (NYC)

Popchips, Hometown Buffet, SUNY Plattsburgh, McGraw Hill

Popchips and Hometown Buffet's new promotions encouraged their consumers to interact with each other via the Internet. SUNY Plattsburgh's advertisement showed current students' opinions for more prospective students. Young students enjoyed the new ways of learning through McGraw Hill's digital technologies. Better Business Bureau's Gift of Trust campaign increased the amount of donation with a shoebox commercial.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - D & C (NYC)

Victory, Daily Note, Nike

Doubleday & Cartwright's publication "Victory" became a great resource for prospective clients to learn about their company. For Red Bull Music Academy in 2013, their publication "Daily Note" helped to spread the information and excitement to New Yorkers. D&C's unique style of creating images of products successfully promoted Nike's Air Max series.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - DDB (NYC)

Phillips TV, Clorox, Volkswagen, Budweiser

Phillips TV's "Parallel Line" project brought a better cinematic experience to the viewers. DDB successfully made big buzzes through Clorox's "Green Works" project by creating art on a dirty wall and Volkswagen's "The Fun Theory" project by having various experiments that anyone can participate. DDB also produced Budweiser's TV Commercial during the World Cup.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - FI (NYC)

Google, Microsoft, USA Today

Fantasy Interactive created "Ramayana," which users in Asian countries can try various features of Google Chrome by playing an interactive game based on Indonesian mythology. FI also demonstrated Microsoft's new platform for multi-task DJ mixing through its advertisement. USA Today's new layout provided users a better experience in reading news.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - FRAMESTORE (NYC)

WikiLeaks, Coca Cola, QualComm

Because of its unique way of using special effects in a documentary, Framestore got attention from viewers of WikiLeaks. Coca Cola's Polar Bear commercials received many tweets during the 2012 Super Bowl. Qualcomm's SnapDragon Processor Chip commercial was produced, shot, and directed by Framestore and released in theatres and TV.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - INTRABRAND (NYC)

Nissan, NYSE Euronext, GE, AT&T

Interbrand created a brand new image and value for Nissan and NYSC. It also demonstrated close relationships between the technologies and consumers for GE and AT&T through advertisements.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - JWT PART 1

Macy's, Stride, Guattro, Kotex, Stouffer's

Macy's "Yes Virginia" project went back to a classic animation forholidayseason. Stride'sMegaMysteryGumcommercial introducedanewflavorwhichfueledcuriosity. JWTstood out from its competitors when it produced Guattro and Kotex's commercials. Stouffer's "Let's Fix Dinner" campaign illustrated a change in today's modern family so consumers could relate.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - JWT PART 2

"Glowing in the Dark", Little Genie, Band Aid, Macy's

JWT created "Glowing in the Dark" books for kids in Peru. Using YouTube, Little Genie promoted its competitive product with a series of music videos featuring cats. JWT created an app to promote the Band Aid products that kids can have fun with. Macy's presented "Yes Virginia" the Musical to bring the touching story into a real life.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - LEO BURNETT SPECIAL

Samsung, John West, Coca Cola, Metro Trains, Vitoria, Fiat, SpareBank 1, Jeep

Staff from Leo Burnett's offices gathered in Buenos Aires to produce various advertisements by sharing global cultures. They used international soccer sensation Lionel Messi to produce a Samsung commercial. Even though John West's commercial was shot in England, its universal appeal worked in Australia. Coca Cola's vending machine provided a real life interaction between India and Pakistan. Metro Train's "Dumb Ways to Die" used a catchy but simple song to promote security. "My Blood is Red and Black" campaign in South America, with local soccer team Vitoria, increased the rate of blood donation dramatically. Fiat, Spare Bank 1 and Jeep's commercials represented real life people, which led to emotional appeals.


DVD / 2014 / (Senior High, College) / 45 minutes

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AD FACTORY 2 - MCCANN (NYC)

Nikon, American Airlines, Nature Valley

McCANN created a "beautiful horror film" to demonstrate whatNikon'scameracandoforcinematography. Startingwith a new logo, American Airlines advertised improvements in service. Nature Valley provided 360 degree digital views of the Grand Canyon, creating a big online buzz.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - MODCO (NYC)

Lane Bryant, Vera Wang, Kim Kardashian Fragrance, Power by 50 Cent Fragrance, Khloe and Lamar Fragrance

MODCo helped create an entire new brand image for big fashion brands such as Lane Bryant and Vera Wang. Working with celebrities to launch new fragrances can be challenging but find out how MODCo successfully launched new products in the market.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD MEN: THE ORIGINAL MAD MEN

AD Men: The Original Mad Men features original advertising professionals who were at the forefront of modern advertising, including David Altschiller, George Lois, and Rich Silverstein. They discuss how they got into the advertising industry and share their personal stories and achievements throughout their careers. How was the very first creative advertising agency created? Even though people thought there wasn't a need for an additional creative agency, who did the second one start? This documentary also shows various footages of old advertisements that connected viewers with the brands for the first time in history.

DVD / 2014 / (Senior High, College) / 40 minutes

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MARK IT II - BIG DATA

In the digital world, your data must be saved somewhere online in order to transfer ,share, and utilize it. This data adds up with others' in the virtual world and creates the Big Data. It sounds simple but, what does this term actually mean and where does itcomefrom? What do you do with Big Data? How does it affect our lives?

DVD / 2014 / (Senior High, College) / 25 minutes

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MARK IT II - BRAND CONTENT

As new ways of marketing have continuously emerged, the audience becomes a participant of the advertisements. People share information and advertisements through social networks. In order to make stories more relevant and interesting, the brands started to create more content for their customers. Findoutsomeofthesuccessfuladvertisementsof branded content in this episode!

DVD / 2014 / (Senior High, College) / 25 minutes

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MARK IT II - DIGITAL MARKETING

With the advancement of Internet and smartphones, people all around the world connect with each other through many social networking services. This increases more opportunities for marketers to build a relationship with consumers. However, there are also many abandoned advertisements. Therefore, marketers have to send a right message to the right target at the right time. Find out how people are engaged in digital communication and what the rules of digital marketing are.

DVD / 2014 / (Senior High, College) / 25 minutes

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MARK IT II - ENTERTAINMENT: MOVIE

The more platforms become available, the more high quality content is produced. However, this also means that it is getting difficult to get attention from mass audiences. Before, audiences relied on one-way broadcasting but now they are interacting and giving feedback via Internet. Find out how Batman and The Simpsons Movie successfully held audience's attention even before the films were released. Will traditional TV survive as the on-demand platform grows?

DVD / 2014 / (Senior High, College) / 25 minutes

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MARK IT II - ENTERTAINMENT: MUSIC

Music is everywhere: in movies, commercials, videos, etc. Due to the development of the Internet, the music industry has been growing quickly and always replacing new formats; for example, from compact discs to digital media. There are some innovative artists who have successfully engaged with audience such as Lady Gaga and Beyonce. Since anyone can create music with inexpensive equipment now, consumer- generated content is also getting popular and sometimes creates a music brand.

DVD / 2014 / (Senior High, College) / 25 minutes

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MARK IT II - STORYTELLING

We are exposed to many advertisements but it is hard to remember even one or two in a day. Therefore, it is important to make an engagement between the brand and consumers. In order to do so, a good story that consumers care about is essential. Marketers use emotional appeals and truly relevant stories to differentiate their stories from the similar advertisements. Marketers also need to understand their consumers because they build the stories with consumers.

DVD / 2014 / (Senior High, College) / 25 minutes

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