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Business - Creativity and Innovation

Business - Creativity and Innovation


Meet two of the most successful entrepreneurs in the food indus- try today. Gary Vaynerchuck and Tim McCollu stood out for having challenged the rules of how to produce, market and sell two historically traditional products: wine and chocolate. These two entrepreneurs saw a gap in an already consolidated market and took big chances to build their businesses. McCollu's Madecasse Chocolates are manufactured in Madegascar and feature a completely self-contained production chain that relies heavily on local farmers and workers. Vaynerchuck has grown his family's wine business through aggressive social media strat- egies.

DVD / 2013 / (Senior High, College) / 24 minutes

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This episode delves into the discussion of what distinguishes art and design? Most good design is firmly rooted in the art world. Often, professional designers are inspired and informed by work that is created through artistic endeavors. Modern mass production has made it nearly impossible to pinpoint the origin or inspiration for design of everyday objects. It is certain, however, that artistic innovation and creativity are essential to the advancement of quality design that not only serves a function but also satisfies the user on a more abstract and artistic level. One company that has mastered walking the fine line between art and design is Ammunition. In this episode we talk to their creative leaders as well as the executive in charge of Design at the MOMA in New York City.

DVD / 2013 / (Senior High, College) / 24 minutes

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This episode focuses on the rich innovative history of the Silicon Valley. From its beginnings in the 1970's as a small industrial area that began manufacturing microchips to its place today as the heart of innovation and technology. We will hear from historians from Stanford University on the development of the area as well as leaders from several of the most important companies that are located there today. We learn how community, interdependence and open exchange of ideas is what has made Silicon Valley the success it is today.

DVD / 2013 / (Senior High, College) / 24 minutes

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With David Aaker

  • How "must-have" product innovations knock out competitors.
  • Giving a weakened brand new energy and visibility.
  • When to market the product category more than the brand.

    Incremental product improvements to promote "my brand is better than your brand" have little impact on the market dynamics affecting market share. In industry after industry, the brand race is won instead by substantial innovations that define new categories or subcategories and thus make competitors irrelevant.

    From Chrysler's debut of the mini-van to salesforce.com's shift from software to the cloud, substantial innovations can define a category, and truly transformational innovations can be game changers. The keys to winning brand relevance, says Dr. Aaker in this Stanford video, include timing your product innovations to market need (Apple), tapping underserved segments (Luna), building a robust customer relationship (Harley-Davidson), erecting barriers to competition in execution (Zappos), and becoming an exemplar brand (Prius).

    DVD / 2011 / 52 minutes

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    With Jennifer Aaker

  • The nuts and bolts of using social media for viral marketing.
  • What causes one campaign to become infectious while another fails.
  • When "reversing the rules" can work to your advantage."

    An emerging trend in brand development is a shift from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). In this participatory environment, social media offers a platform that not only rapidly transmits brand messaging to an audience but also lets the audience engage and interact-steps that are key to viral marketing. From her research on consumer psychology, marketing strategy, and even the psychology of happiness, Dr. Aaker identifies the four critical components of an infectious campaign.

    First, focus on one clear goal that is actionable and measurable. Your goal should be compelling and have the potential to unleash feelings of happiness, which are contagious. Second, grab attention to your campaign by doing the unexpected, triggering a visceral response, or providing a visual hook, such as the cancer awareness ribbons. Third, tell an engaging, authentic story that makes an emotional connection and which can be shared across various media. And fourth, enable others to take action toward your goal by participating and spreading the word, in ways that are easy and fun.

    DVD / 2011 / 51 minutes

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    By Andy Boynton

  • How to find creative sparks in unusual places.
  • "Good artists borrow; great artists steal."
  • Why disciplined idea hunting trumps IQ.

    Business titans Thomas Edison, Henry Ford and Walt Disney shared a common practice: they deliberately and systematically sought out new, creative ideas from diverse sources to propel invention and innovation. Active idea hunting led to their breakthroughs. Arriving at new ideas does not, however, require genius, says Dr. Boynton. Purposeful observation is a skill that can be mastered.

    To become an effective idea hunter, be receptive to creative inspiration from unfamiliar or unusual sources. Warren Buffet, for example, attributed the seed of his "circle of competence" investment philosophy to Ted Williams' strike zone analysis in The Science of Hitting. Reuse, repurpose, or recombine existing ideas-yours or others'-to innovate. And be quick to test or prototype your ideas so that you "fail early to succeed sooner."

    DVD / 2011 / 44 minutes

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  • Interviewer Peter Quarry

    Peter Quarry interviews Yvonne Adele, Managing Director, ideasculture.com

    Organisations are becoming more interested in innovation and creativity, but how do we foster these practices? What can we do to encourage all levels of staff to think creatively?

    Psychologist Peter Quarry interviews Yvonne Adele, and investigates practical ways to help your staff access their creative thinking and have fun at the same time.

    Training Points
  • 1. Defining innovation
  • 2. Defining the business challenge
  • 3. Involve all levels of staff
  • 4. Blocks to creativity
  • 5. 10 steps to a creative brainstorming process
  • 6. Practical advice for brainstorming activities
  • 7. How to use an idea evaluation matrix

    DVD / 2009 / 16 minutes

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    Inspire everyone to be creative, offer suggestions and make improvements:

  • Identify opportunities to improve
  • Develop new ideas
  • Ask your employees
  • Replicate others' success
  • Use think tanks
  • Focus on good ideas
  • Implement initiatives
  • Evaluate and learn

    DVD (Closed Captioned) / 2009 / 11 minutes

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    Many people start up new businesses looking to make money from technology and innovation. But what are the realities of starting a technology-based business? The following case studies illustrate both the possibilities and the pitfalls.

    SELLING GLASSES ONLINE: Three years ago Jamie was in university. Today he's the boss of óG3 million company. The secret of his success - selling glasses direct to customers over the internet.

    It all started when he was doing his exams and needed a pair of glasses. He believed the high street price of óG150 was a rip-off - so started "Glasses Direct" a web-based firm which sells its glasses at an amazing óG15 a go.

    Buying is simple - you just type in your prescription into the website. You can even try out your glasses out online! But success didn't come without problems - to begin with everything was done from home and the high street retailers gave Jamie a hard time by putting pressure on his suppliers. The big secret, according to Jamie, is start small, grow big.

    THE MOBILE PHONE BROTHERS: It's got a dodgy image, but two brothers claim to be bringing an "ethical" approach to the mobile phone sales business with an enterprise called Foneoptions.

    The brothers literally started their call centre operation in a bedroom - but got into trouble with the neighbours. But now they're in commercial premises and aim to be the best in the business - by, they say, being honest. It's hard work and they fight all the time -- but the brothers reckon it's all worth it.

    THE WEBSITE DESIGNERS: Fed up of working for someone else, Jill and Jonathan set up their own business - Futurate -- designing websites. Most of their customers are in the public sector and this involves tendering for business - a long and difficult process. Futurate almost went bust after an important client took their web-design work in-house.

    DVD / 2007 / 36 minutes

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    For nearly 50 years, The Second City has been the foremost live improvisational comedy theater in North America. Managers at The Second City have had the challenge of planning, leading and controlling a company based on radical creative talent. Their greatest successes have been directing this creativity through a variety of operations. Throughout its divisions, management focuses on the goals of the company to maintain a sense of organization.

    DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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    Many of history's greatest discoveries and inventions once looked impossible. It's a good thing that history's most brilliant scientists, inventors and entrepreneurs gave things a second thought.

    Think Again is a humorous and inspiring look at some of history's most famous innovations and at how some very smart and successful people initially dismissed them as impossible. Sending a man to the moon, the invention of automobiles and airplanes, Pasteur's theory of germs and even surgery are all featured in this upbeat video that will start any meeting out with a bang.

    DVD / 2007 / 4 minutes

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    By Colleen Barrett

    Program Highlights
  • Secrets of Southwest's climb from humble beginnings to admired enterprise.
  • The power of giving employees the freedom to be themselves.
  • How to maintain a warrior spirit, a servant's heart, and a fun-loving attitude.

    Southwest Airlines started with a simple idea, and managed to stick with it through decades of unprecedented growth. Many have tried (but failed) to emulate their success. According to Colleen Barrett, the idea is so simple, nobody quite believes it: customers return because they like the experience and they like the way they are treated.

    But how do you keep your customers this satisfied? By keeping your employees satisfied. Barrett spends 70-80% of her time assuring that her employees are valued as people, and encouraged to do the right thing rather than doing things right. She acknowledges that you can't expect employees to be saints, but you can expect integrity and commitment to the team. Her guiding rule is to hire on attitude and then train for skills, seeking individuals who will take the business-but not themselves-seriously.

    Colleen Barrett has been with Southwest from the very beginning, previously serving as Secretary of the Corporation, Vice President of Administration, and Executive Vice President of Customers. She has received numerous business awards and honors, including Forbes.com's "World's 100 Most Powerful Women," Fortune's "50 Most Powerful Women in Business," and Business Week's "Best Managers."

    DVD / 2007 / 50 minutes

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  • Interviewer Peter Quarry

    This program explains how to develop a beginner's mindset to help with creativity and in facilitating change.

    With Dr Herb Kindler, USA.

    Dr Herb Kindler, Ph.D. created the Centre for Management Effectiveness in LA. He is a former CEO and management professor. His books include Managing Disagreement Constructively and Risk Taking For Decision Makers - by Crisp.

    Herb Kindler has conducted hundreds of leadership training programs in the United States and overseas. He was a chief engineer and CEO in industry before becoming full professor of management at Loyola Marymount University in Los Angeles.

    Dr. Kindler has consulted to Symantec, Lockheed Martin, Hughes Electronics, IBM, Mattel Toys, General Motors, JVC, Lawrence Livermore National Laboratory, TRW, Starbucks, BBDO, Port of Oakland, U.S. Navy, City of Torrance, Congress Capacitacion Ejecutiva (Mexico), Thai Airways and Nortel Networks (Thailand).

    DVD / 2006 / 14 minutes

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  • Interviewer Peter Quarry

    Explains the nature of innovation and the organisational barriers that exist to block it. Unleash your creative powers.

    With Esther M Orioli, USA.

    Esther M Orioli co founded Q-Metrics, with Robert K. Cooper, Ph.D., and specialize in systems design, organisational mapping and behaviour change technology.

    She developed the 'EQ Map', 'Resiliency Map' and the 'StressMap' which received the National Health Information Award. Esther is consultant, author, and a recognized authority in leadership development, emotional intelligence, resiliency and stress. She is founder of Essi Systems, specializing in transforming workplace stress into optimal performance.

    Through Q-Metrics, a firm dedicated to managing and developing human intelligences at work, Orioli and her research team continues to explore this exciting field. Orioli has been working with Dr. Michael Ray of Stanford University to develop the first CQ Map to measure creativity in business.

    DVD / 2006 / 14 minutes

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  • Interviewee Eve Ash
  • Interviewer Peter Quarry

    Learn a five-step approach for turning ideas into reality, whether it is a new enterprise, service or product improvements.

    With Eve Ash, Australia.

    Eve Ash is a psychologist, founder of Seven Dimensions and co-founder of Ash-Quarry Productions. She has produced over 500 films and TV shows on business, education and well being, many of which are distributed in over forty countries, and her programs have won over 140 international awards for creativity and excellence.

    Eve is an author of two motivational books published by Penguin, and a national winner 'Business Owner' of the Telstra Businesswomen's Awards. She is a sought after public speaker with a reputation for offering practical and motivating advice.

    DVD / 2006 / 14 minutes

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    If innovation stalls within your organization, you can't be competitive in today's ever-changing business world. This multi-media training resource teaches you the four-step IDEA process, a strategy you can use to increase creativity at every level in your organization.

    The product includes a 17-minute video that shows how to:

  • Boost the flow of ideas from front-line employees
  • Encourage problem solving at every level
  • Take calculated risks
  • Increase outside-the-box thinking
  • Acknowledge ideas that work
  • And more!

    DVD / 17 minutes

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    By David Kelley, Jim Plummer

  • The false premise of the "creatives" vs. the "non-creatives."
  • How a bias to action rather than a reflex for planning speeds successes.
  • How to achieve a structure that makes the creative process sustainable.

    David Kelley's human-centered "design thinking" requires building empathy for the end-users of whatever product, service or environment you are creating. This empathy helps you understand users' needs and gives you the motivation to make their lives better. But empathy alone is not enough. If you want to innovate routinely, you must have a process. And you must be mindful of your process so you can improve upon it every time you go through it.

    Kelley acknowledges that development of analytical skills is still required, but believes our creative side has been underserved in traditional education and business environments. He describes how "guided mastery," a bias toward action, early prototyping, and waiting to plan until after you have the idea, are secrets that lead to successfully creative teams and innovative companies.

    DVD / 31 minutes

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    Featuring John Cleese

    To help people understand how to think creatively.

    In this lecture-style presentation, John Cleese claims that creativity is not a special talent. People are either in an 'open' or 'closed' state of mind. The closed mode enables people to apply themselves to tasks with vigour and concentration; the open mode is more relaxed and conducive to creative thinking.

    Cleese talks about how leaders can induce an open mode in their team members and establish confidence in them to accept that there is a succession of learning steps on the road to total quality.

    DVD / 37 minutes

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    With Ed Catmull

  • What you do when the baby is ugly, and why early versions of the best films actually tend to "suck."
  • Why your goal is not to avoid errors, but to remain in the dynamic middle of the "dumb quotient."
  • The best mix for your team: experienced members who can recognize a mistake and new ones who introduce the element of risk.

    When your goal is to lead a more creative team, your job is not to make your people more creative. Your job is to remove the barriers that get in the way of each individual's original ideas and natural desire to contribute. This starts with observing the dynamics of your team before you judge the merits of their work. Is there grandstanding? Discouragement of negative input? Concern about looking stupid? Magic will only happen when the group is so focused on a problem that everyone forgets about their standing in the room. It doesn't matter if they start heading off in the wrong direction at times. If the team is functioning well, they will end up in a better place even if they are making mistakes along the way.

    With fascinating insights about the creative process at Pixar and Disney, Ed Catmull recounts lessons learned from working with Steve Jobs, speaks to the real dangers, and importance, of failure, and reminds us that whatever conclusions we have drawn, we need to hold them lightly. Though they may have been right at one time, that doesn't mean they are right today. Just because you are successful, that doesn't mean you should keep doing what you're doing. And while efficiencies that make your processes less expensive and better are all critical to protect your future, they can't be the goal. Excellence has to be the goal-or you won't have a future to protect.

    DVD / 53 minutes

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    With Dewitt Jones

    Everyday Creativity teaches a surprising truth about creativity that its not a magical, mysterious occurrence, but a ready tool that enables you to look at the ordinary and see the extraordinary. Hosted by photojournalist Dewitt Jones, this best selling training program shares Dewitt's inspirational stories, memorable locations, and stunning examples of his work.

    You'll feel inspired and encouraged to apply his simple, yet powerful life techniques to your everyday challenges. Viewers will learn that creativity is not about being artistic, but about having the right attitude!

    DVD / 20 minutes

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    With Dewitt Jones

    Everyday Creativity teaches a surprising truth about creativity that its not a magical, mysterious occurrence, but a ready tool that enables you to look at the ordinary and see the extraordinary. Hosted by photojournalist Dewitt Jones, this best selling training program shares Dewitt's inspirational stories, memorable locations, and stunning examples of his work.

    You'll feel inspired and encouraged to apply his simple, yet powerful life techniques to your everyday challenges. Viewers will learn that creativity is not about being artistic, but about having the right attitude!

    DVD / 20 minutes

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    With Phil McKinney

  • How to create and sustain an innovation culture.
  • Practical techniques for unleashing creativity.
  • When it's best to tackle the worst ideas.

    The drive to invent that Bill Hewlett and David Packard shared when they launched HP in a garage decades ago is critical to organizations today. As we shift from a knowledge-based economy to a creative economy, innovation-driven companies will be the leaders. Fortunately, says Phil McKinney, creativity is a skill that can be practiced and learned, and he shares his "FIRE + PO" process for tapping human ingenuity.

    FIRE is a four-step process for bringing creative ideas to life. Focus on what you're going to pursue rather than wait for inspiration to strike. Ideate by brainstorming and asking the "killer questions." Rank ideas to ensure they meet specific goals of the organization. Execute on the ideas with a staged rollout for validation. PO, or perspective and observation, bring the big picture to the process. When we broaden our perspective by knocking down ingrained blinders, and get in the field to directly observe problems or opportunities, truly creative ideas emerge.


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    With Peter Sims

  • What do Bill Hewlett, Chris Rock, and Jeff Bezos have in common?
  • How risk-averse organizations can capitalize on design school principles.
  • Overcoming psychological barriers to creative experimentation.

    Much like the standup comedian who tests and refines jokes in small clubs before rolling them out to a television audience, most successful entrepreneurs don't begin with brilliant ideas: they discover them through a deliberate process of creative trial and error. From his research on innovative leaders-from Apple, 3M, Toyota, and Starbucks, to the U.S. Army's counterinsurgency strategists, to artists and even standup comics-Peter Sims found they shared a surprisingly similar approach.

    These innovators methodically take small experimental ideas through a process of testing, failure, and refinement. Their low-risk "little bets" provide critical information for multiple iterations and successive small wins that eventually lead to creative breakthroughs. Pixar, for example, was acquired by Steve Jobs as a hardware company, but its peripheral and low-risk experimentation in short animated films over several years ultimately led it to pivot to full-length filmmaking and the highly successful Toy Story franchise.

    DVD / 51 minutes

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    By Joel A. Barker

    Joel Barker has always believed the future is something you create, not something that happens to you. In this bold, new program, Innovation at the Verge, Barker teaches how to create your own future by finding your next innovation. Through stories and examples, you will learn how to combine your ideas with the ideas of others as you meet at the Verge.

    DVD / 18 minutes

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