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Content

Design


Design



DESIGN X RAY - BETTER LIVING THROUGH DESIGN

Robert Brunner (Former Apple design chief), Stefan Sagmeister (Graphic Designer), and Mauro Porcini (Chief Design Officer at Pepsico) speak about how their extraordinary products were created and have connected with people in everyday life.

DVD / 2014 / (Senior High, College) / 23 minutes

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DESIGN X RAY - DESIGN IS EVERYWHERE

Will Wright (Game Designer), Dror Benshetrit (Industrial Designer), Tom Geismar and Sagi Haviv (Logo & Identity Designer), and Ivan Chermayeff (Designer, Illustrator & Artist) present their creative process of iconic designs that interact with people, from computer games; even an Island.

DVD / 2014 / (Senior High, College) / 23 minutes

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DESIGN X RAY - DESIGNERS IN THE PENTAGRAM

Three Partners in New York design firm Pentagram, Paula Scher, Natasha Jen, and Michael Bierut have successfully worked in different aspects of design; such as brand identity, the Android lock screen, packaging, and LED screen. They also discuss "good design" in this episode.

DVD / 2014 / (Senior High, College) / 23 minutes

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DESIGN X RAY - FRIENDSHIP AND GREAT DESIGN

Milton Glaser (Graphic Designer), Mirko Ilic (Illustrator & Graphic Designer), and Adam Tihany (Hospitality Designer) share their stories of how they design, who inspired them, and how they came up with great ideas of iconic graphic designs and hospitality designs.

DVD / 2014 / (Senior High, College) / 23 minutes

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DESIGN X RAY - TECHNOLOGY AND DESIGN

This episode explores the creativity of Jake Barton (Interaction Designer), Masamichi Udagawa and Sigi Moeslinger (Industrial Designer), and Dustin Mierau (Chief Design Officer at Path) and how they work on even the simplest of projects with the user in mind.

DVD / 2014 / (Senior High, College) / 23 minutes

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INNOVATION LAB - DESIGNED AND AUGMENTED REALITY

This episode of Innovation Lab focuses on learning more about the latest trends in artificial intelligence and augmented reality. We take a closer look at two of the top companies in this field: Dekko and Affectiva. Dekko is a company that is building a disruptive high-tech platform that intends to synthesize the online world and the real world. Affectiva is a startup that uses technology to transform products, processes and lives by providing automated emotion measurement.

DVD / 2013 / (Senior High, College) / 24 minutes

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INNOVATION LAB - THE ART OF DESIGN

This episode delves into the discussion of what distinguishes art and design? Most good design is firmly rooted in the art world. Often, professional designers are inspired and informed by work that is created through artistic endeavors. Modern mass production has made it nearly impossible to pinpoint the origin or inspiration for design of everyday objects. It is certain, how- ever, that artistic innovation and creativity are essential to the advancement of quality design that not only serves a function but also satisfies the user on a more abstract and artistic level. One company that has mastered walking the fine line between art and design is Ammunition. In this episode we talk to their creative leaders as well as the executive in charge of Design at the MOMA in New York City.

DVD / 2013 / (Senior High, College) / 24 minutes

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DESIGN IS ONE

Directos: Kathy Brew & Roberto Guerra
Italian-born Lella and Massimo Vignelli are among the world's most influential designers. Their contributions to the fields of industrial, graphic, and production design have resulted in iconic achievements in the development of corporate identity programs, home furnishing and interior design, architectural graphics, and publishing. Garnering international awards and recognition for over forty years, the Vingelli's have led the vanguard of innovative designers through their interdisciplinary mentorship. Throughout their career, their ambitious motto has been, "If you can't find it, design it."
In 1965 Massimo brought the Helvetica typeface to the United States. Igniting an interest in the Vinelli's work, this design development lead to a series of notable projects: New York's subway signage and maps; the interior of Saint Peter's Church at Citicorp Center; Venini lamps; Heller dinnerware; furniture for Poltrona Frau; and branding initiatives for Knoll International, Bloomingdales, Saks Fifth Avenue, Ford, and American Airlines.
Their work has covered such broad spectrum of industries and produced so many recognizable images that one could say the Vignellis have a distinct global identity, even though many do not recognize their names. Experts from the world of design including architects Richard Meier and Peter Eisenman, as well as graphic designers Milton Glaser, Michael Bierut, and Jessica Helfand, offer their anecdotes and memories of the Vignellis' work in Design is One. The film captures the Vingelli's intelligence and creativity, offering the audience intimate access into their everyday life and continuing work and a glimpse of their humanity, warmth and humor.

Reviews
~ "A love letter about modern design and the Vignelli couple's 50-year marriage." - The Atlantic
~ "To leave an indelible impact on a whole nation of people is an accomplishment perhaps no other husband and wife team can claimíK the film capture(s) the often humorous and always insightful wisdom of design's first couple." - Dwell


DVD / 2012 / () / 79 minutes

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REAL LIFE 101: MAGAZINE & ADVERTISING

Magazines and advertising go hand in hand. Magazines are a great place for companies to place advertisements. You're introduced to both worlds in this episode. Find out what the job of a managing editor for a magazine is all about. Then hear about the responsibilities of an editor and how he keeps his magazine printing fresh, relevant articles. Advertising is one career path that interests many students. Talk to an advertising executive to see what qualifications are needed for this interesting profession. Do you think you could make a good commercial? An advertising director explains her typical day doing just this.

DVD / 2009 / (Senior High, College) / 26 minutes

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REAL LIFE 101: CREATIVE DESIGN

If you are artistically minded and think outside the box, then you might want to consider a career with creative design. Tim Fisher, a creative director at an advertising agency, tells us what it's like to oversee more than one creative mind. Meet a graphic designer and follow the creation of graphics from a pen and ink drawing to the finished product. Then, learn about designing for the entertainment industry when we speak with the head of a design company.

DVD / 2008 / (Senior High, College) / 19 minutes

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DESIGN: UNDERSTANDING THE ELEMENTS

Featuring a professor and students from the Parsons School of Design, this program examines the elements of design. It discusses line; shape, including two- and three-dimensional, geometric, and organic; visual and tactile textures; size; and such color principles as value, hue, complimentary, analogous, triadic, additive and subtractive colors, and primary colors. Examples from fields such as architecture, fashion, interior design, and art are included.

DVD / 2007 / () / 18 minutes

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DESIGN: UNDERSTANDING THE PRINCIPLES

Featuring a professor and students from Parsons School of Design, this program describes how elements of design (color, size, texture, line, and shape) are combined to achieve design principles such as unity, dominance, contrast, and rhythm. Examples from fields such as architecture, fashion, interior design, theater, product design, and printed publications are included.

DVD / 2007 / () / 21 minutes

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EVERYTHING IS DESIGN

With Tom Peters
Today, it is increasingly difficult for one organization to stand out in the crowd. Tom Peters has one surefire way to stand out. It is design. In the program, Everything is Design, Tom explains that design is more than the curve of a handle, a flashing icon, or a translucent toothbrush holder.
Design affects everything we create íV products, services, processes, websites, conversations, and even careers. Its effect is rarely neutral. The purposeful thought (or lack thereof) that we put into design is the difference between an experience that is easy, helpful, fun, and inspiring íV or totally frustrating.
In a world in which so many experiences are the same, great design is the key to creating an emotional connection that makes people crave what you do.
Join author Tom Peters for a passionate exploration of what he calls "one of the most promising untapped economic opportunities" of our time. Everything is Design will challenge you to recognize all the opportunities you have to win your customer's hearts by meeting their needs and desires.

Key Learning Points
~ Design is never neutral
~ Beautiful systems win
~ Create a sense of WOW
~ Go beyond "satisfied" customers


DVD / 2002 / () / 41 minutes

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