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Business

Global Business


GOING GLOBAL: AN EXPORT BUSINESS PRIMER - EXPORTING: BUILDING THE FOUNDATION

With more than 70 percent of the world's purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sale and profits, diversifying markets helps mitigate risk. But the prospect of establishing overseas markets can be daunting.

Will my products be well received by different cultures? How can I make sure I get paid? What legal issues are there?

Going Global addresses these questions and concerns and much more. Successful international businesspeople share their experiences and proven strategies. Government agencies responsible for aiding company's global expansion also give invaluable advice.

Go ahead... make the world your oyster

Exporting: Building The Foundation
  • Financing Your Global Business
  • Identifying Global Marketing Channels
  • Implementing Marketing Strategies
  • Finding That First Customer
    •

    DVD / 2015 / (College, Adult, A.P.) / 20 minutes

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    GOING GLOBAL: AN EXPORT BUSINESS PRIMER - EXPORTING: STEPS FOR SUCCESS

    With more than 70 percent of the world's purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sale and profits, diversifying markets helps mitigate risk. But the prospect of establishing overseas markets can be daunting.

    Will my products be well received by different cultures? How can I make sure I get paid? What legal issues are there?

    Going Global addresses these questions and concerns and much more. Successful international businesspeople share their experiences and proven strategies. Government agencies responsible for aiding company's global expansion also give invaluable advice.

    Go ahead... make the world your oyster

    Exporting: Steps For Success
  • Meeting The Customer
  • Understanding Global Distributors
  • Exporting The Product
  • Providing Customer Service
    •

    DVD / 2015 / (College, Adult, A.P.) / 20 minutes

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    GOING GLOBAL: AN EXPORT BUSINESS PRIMER - EXPORTING: THE BASICS

    With more than 70 percent of the world's purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sale and profits, diversifying markets helps mitigate risk. But the prospect of establishing overseas markets can be daunting.

    Will my products be well received by different cultures? How can I make sure I get paid? What legal issues are there?

    Going Global addresses these questions and concerns and much more. Successful international businesspeople share their experiences and proven strategies. Government agencies responsible for aiding company's global expansion also give invaluable advice.

    Go ahead... make the world your oyster

    Exporting: The Basics
  • Why Export?
  • The Exporting Environment
  • Understanding Legal Issues
  • Creating An Export Plan
    •

    DVD / 2015 / (College, Adult, A.P.) / 20 minutes

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    EUROPEAN UNION

    Traces the development of the European Union from the original six countries of the European Coal and Steel Community (ECSC), to the 12 countries of the European Community (EC), to today's Union (EU) of 27 countries.

    Discusses the provisions of the "Single European Act" of 1987 which established a common market that eliminated nearly all barriers to the free movement of goods, people, capital, and services within the Union. Covers the 1991 "Treaty on European Union" which established the European Monetary Union (EMU) and issuing the Euro as Europe's common currency. Concludes with a discussion of the current financial difficulties facing the EMU and what is commonly referred to as "Europe's Debt Crisis."

    DVD / 2012 / 22 minutes

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    GLOBAL BUSINESS - BUSINESS CULTURE: AUSTRALIA

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    GLOBAL BUSINESS - BUSINESS CULTURE: CHINA

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    GLOBAL BUSINESS - BUSINESS CULTURE: GERMANY

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    GLOBAL BUSINESS - BUSINESS CULTURE: INDIA

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    GLOBAL BUSINESS - BUSINESS CULTURE: JAPAN

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    GLOBAL BUSINESS - BUSINESS CULTURE: MEXICO

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    GLOBAL BUSINESS - BUSINESS ETHICS

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    GLOBAL BUSINESS - ENVIRONMENT & CORPORATE RESPONSIBILITY

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    GLOBAL BUSINESS - MARKETING TO GLOBAL CONSUMER

    Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

    DVD (With Leader's Guide) / 2012 / 30 minutes

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    CULTUREQUEST GLOBAL BUSINESS: CHINA VS. INDIA - WHO WILL WIN

    India and China are among the world's fastest growing economies which jointly contribute nearly 30% to global economic growth as the balance of economic power continues to shift from West to East. Both China and India are not emerging economies, they are actually "re-emerging." China and India have particular strengths and competitive advantages that have allowed each of them to weather the global financial crisis better than most countries and to gain ground in the "catching-up game" with the developed world. This video will cover the strengths and weaknesses of each country and review the current status of their "economic race"

    DVD / 2011 / 20 minutes

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    CULTUREQUEST GLOBAL BUSINESS: DEBATE ON GLOBALIZATION

    Global business has been growing rapidly in recent decades for a number of political, economic, technical and social factors. Despite the growth of global trade and investment, globalization is not without controversy. This video reviews the essential issues that have been debated by governments, businesses, and NGOs.

    DVD / 2011 / 20 minutes

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    CULTUREQUEST GLOBAL BUSINESS: GLOBAL BUSINESS AND ETHICS

    This program suggests that there is no absolute or definitive statement on what constitutes ethical behavior and that an individual's sense of ethics is determined by a number of social, cultural, and religious factors and influences. Viewers will hear how the role of ethics in management practices, global marketing, and corporate ethics and social responsibility differs from culture to culture

    DVD / 2011 / 20 minutes

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    CULTUREQUEST GLOBAL BUSINESS: GLOBAL ECONOMIES

    Global economies are evolving at different speeds and facing both opportunities and challenges. Knowing the major markets and the stage of development for each allows businesses to determine how best to enter and expand. This video will review what is meant by the developed and developing worlds as well understand how to evaluate the expanding set of emerging market countries, which started as BRICs and has now expanded to include 28 countries or more depending on the classifications used.

    DVD / 2011 / 20 minutes

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    CULTUREQUEST GLOBAL BUSINESS: GUANXI AND WOOFIES - ENTERING CHINA

    Home to more than 1.3 billion people, China is one of the fastest growing countries in the world. As global companies continue to enter its market, China's large bureaucracy can be challenging to navigate. Viewers will learn more about how companies can enter the Chinese market and cultural and country specific considerations to evaluate along the process.

    DVD / 2011 / 20 minutes

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    BUSINESS PROFILES: HORST KOHLER WITH INTERNATIONAL MONETARY FUND

    An interview with Horst Kohler, International Monetary Fund

    Founded in 1944 by delegates from 45 nations, the IMF is where countries in severe monetary crisis turn for help. "One of the main sources of international friction and conflict is the abuse of monetary policy." Countries in the throes of depression adopt cutthroat measures in order to expand their exports and curtail their imports at the expense of other countries' exports. The two major goals of the IMF are: first, to provide financial stability to the international financial systems and second, to make a contribution to the international effort to fight poverty. The IMF does this by lending financial support when needed, continuous surveillance or countries, and providing technical assistance.

    DVD / 2007 / ( Grades 9-12, College, Adult) / 6 minutes

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    COMPETING IN GLOBAL MARKETS

    Featuring Cold Stone Creamery

    More than any other time in history, business knows no borders. Globalization is transforming the world economy, creating new and unprecedented opportunities for businesses to market their goods and services. An effective global strategy enables businesses to tap new sources for materials and labor. The major world markets include North America, Western Europe, Latin America and the Pacific Rim. Cold Stone Creamery took its unique product offering into one of the most competitive Pacific Rim markets, Japan.

    DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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    GLOBAL MARKET PLACE, THE

    Domino's Pizza is one of many U.S. companies that have decided to enter the global marketplace to sell their products internationally. Domino's strategy of going global takes place through international licensing agreements with master franchisees who buy the rights to use Domino's products, brand name and management strategy to run Domino's businesses in a country outside of the U.S. It is the master franchisees who help Domino's navigate the many challenges of the global marketplace. Michael Lawton is the Executive Vice President of Domino's Pizza International. He manages all of the Domino's pizza business outside of the U.S. which includes over 3,000 stores.

    DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 4 minutes

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    GLOBAL MARKETING

    Featuring Kraft

    At 95 years old, Kraft's Oreo is the most popular cookie in the world, enjoyed in more than 100 countries throughout North and South America, Asia, Europe, Africa, the Middle East and Australia. The Oreo cookie is a truly global product. It is sold in a consistent form with very few exceptions in all regions of the world. Even though the Oreo brand is popular around the world, adjustments to product, packaging and promotion are sometimes necessary to match consumer tastes and expectations in each country.

    DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 4 minutes

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    INTERNATIONAL BUSINESS COMMUNICATION VOLUME 1: COMMUNICATING WITH THE CHINESE

    In today's world economic and financial factors dictate the need to communicate with our international counterparts.

    With the enormous growth of their economy and increasing business and diplomatic connections with the United States, China commands primary consideration in the 21st Century.

    Unfortunately our ability to communicate with this emerging economic power is hampered by our divergent cultures and distinctly different views on the role of communication.

    Dr. Jessica Stowell, coordinator of University of Oklahoma's Institute for Teaching East Asia and Associate Director of the Confucius Institute, explains the Chinese concept and use of communication and identifies the approach and skills needed to communicate in this international arena.

    DVD / 2007 / 36 minutes

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    MANAGING CHANGE AND INNOVATION

    Featuring: Hard Rock International

    Hard Rock International is a global company that has flourished for more than 30 years in the "rough and tumble" world of the hospitality business. The number of locations has grown to over 120 locations in 43 countries, including cafes, hotels, and casinos. What began as a single cafe in London, a concept that no one believed in - great American food in London - has grown to a worldwide brand.

    DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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    SECOND CITY BUSINESS CASE STUDY, THE: BUSINESS IN A GLOBAL ECONOMY

    Featuring: Second City

    Since 1959, The Second City has developed an international reputation as the home of hilarious, live-sketch comedy. The company's mix of social satire and fast-paced improvisation has created a unique brand of comedy unparalleled in the entertainment industry. Today, The Second City theaters in Chicago, Las Vegas, Detroit, Denver, and Toronto focus on current events, bigger than life characters, and live improvisation to create the company's stock and trade, its comedy.

    DVD / 2007 / (Grades 9-12, College, Adult) / 5 minutes

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    SERVING GLOBAL MARKETS

    Featuring: Lonely Planet

    It's easy to get caught up in the question of "what does global mean" when in actuality, the idea of global in the marketing world doesn't exist. Customers only know their immediate area, and how a business communicates with each customer needs to be different. If a company brands around what the entire globe has in common, then they're "blanding," a term meaning "not saying anything different than anyone else" - they're making themselves bland.

    DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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    GLOBAL ONE: INTERNATIONAL NEGOTIATION

    Successful Deal-Making In Global Business

    To prosper in today's increasingly global business environment, you need to understand cultural influences on selling and negotiating. It's up to you to provide the training necessary for success. International Negotiating: Successful Deal-Making in Global Business unveils all the secrets of doing deals effectively with other cultures.

    With this international business negotiation training video, you'll get the answers to these essential issues and many more:
  • How to create effective strategies
  • How to decide who should - and shouldn't - be on a negotiating team
  • Why it might be essential to spend a lot of time socializing before negotiating begins
  • What you should - and should not - do during initial discussions
  • Why international deals take more time - and how to keep things moving forward
  • Why bargaining or concessions might result in disaster
  • How to keep "done deals" from coming undone
    •

    DVD / 2006 / 45 minutes

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    CULTUREQUEST GLOBAL BUSINESS: IMPACT OF CULTURE ON BUSINESS IN LATIN AMERICA

    Culture impacts all human interactions, including those in business. In an effort to demonstrate how culture impacts international business communications and operations, the video takes a close look at Latin America and examines the impact culture has on its people, economic and social development and business.

    DVD / 2005 / 18 minutes

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    INTERNATIONAL BUSINESS COMMUNICATION VOLUME 2: COMMUNICATING IN LATIN AMERICA

    Presenter: Professor Rodger Randle.
    Our second program in the series considers the Latin American market. As with our initial program, this DVD explores the important approaches and skills necessary to establish business relationships in our neighboring region to the south. In this case, however, we look at variations in approach and culture within the Latin American world.

    DVD / 30 minutes

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    INTERNATIONAL BUSINESS COMMUNICATION VOLUME 3: COMMUNICATING IN INDIA

    Presenter: Dr, Jessica Stowell

    India is now a major player in the economic market. This DVD answers some of the important questions that arise as we seek to develop ties in this country. Among those addressed are: What are the advantages of understanding our Indian neighbors? What role does religion play in communication in India? Are the issues of equality or inequality to be observed? What aspects of protocol are important? What are the common business practices?

    DVD / Approx. 30 minutes

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