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Business - International Business
Traces the development of the European Union from the original six countries of the European Coal and Steel Community (ECSC), to the 12 countries of the European Community (EC), to today's Union (EU) of 27 countries.
Discusses the provisions of the "Single European Act" of 1987 which established a common market that eliminated nearly all barriers to the free movement of goods, people, capital, and services within the Union. Covers the 1991 "Treaty on European Union" which established the European Monetary Union (EMU) and issuing the Euro as Europe's common currency. Concludes with a discussion of the current financial difficulties facing the EMU and what is commonly referred to as "Europe's Debt Crisis."
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BD02490190
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Format | : |
DVD
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Duration | : |
22 minutes
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Copyright | : |
2012
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Price | : |
USD 140.00
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As consumers, we love our shampoos, deodorants, lotions, makeup and other personal care products. But as the products add up, so do the chemicals. That's why 64 per cent of us say we're seeking out more "natural" or "organic" items. But how do we know what these labels mean?
Marketplace takes a closer look at green personal care products. It turns out labels like "natural" and "organic" are unregulated; they're just marketing terms. Some of these products are no different than the regular, often cheaper brands.
An excellent Business piece for exploring ethics in marketing, this documentary separates the truly green products from the "greenwashed" - products that look green, but really aren't.
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TT04120803
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Format | : |
DVD (Closed Captioned)
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Duration | : |
22 minutes
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Copyright | : |
2010
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Price | : |
USD 180.00
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This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today.
HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters.
TELEVISION: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda.
DIGITAL MARKETING: The internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools.
THE DOWNSIDE: The digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want?
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YE00110183
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Format | : |
DVD (With CD-ROM)
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Duration | : |
30 minutes
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Copyright | : |
2010
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Price | : |
GBP 143.00
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The four Ps of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps.
PRODUCT: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials - but marketing-wise the product comes first - people won't buy it if they don't like taste. Meanwhile, taxi firm Climatecars sells not a product, but a service - its USP is being green, but quality and consistency are major priorities.
PROMOTION: Television advertising is still the big promotional tool - but beyond the budgets of many companies. Divine has to target its advertising spending and employs shock tactics - going against the cliche. Another useful form of promotion for companies with limited budgets is pr - public relations. But it's not just the small companies - Virgin has been enormously successful at getting free publicity.
PRICE & PLACE: "Place" Is WHERE you sell your goods - and this is changing. The internet now makes possible more targeted and niche marketing. For Brompton Bicycle choosing the right dealers is critical. Pricing, too, is key for all companies - and needs careful attention. Market pricing and cost plus pricing are two key approaches. But how relevant is the classic marketing mix these days? Some marketers want to combine the Ps for product and price into a new P - P for the proposition.
| Item no. | : |
NH00110184
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Format | : |
DVD (With CD-ROM)
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Duration | : |
30 minutes
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Copyright | : |
2010
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Price | : |
GBP 143.00
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Franchising plays a big part in our economy. Franchise chains account for $90 billion a year in sales - 10 per cent of Canada's gross domestic product. And all that money means a whole lot of jobs: over one million Canadians work for a franchised company. Even in an economic downturn, franchising is a reliable business. The industry grew faster than the rest of the economy during the economic turmoil that followed 9/11. And now too, experts predict that people eager to create their own jobs in a time of uncertainty are even more attracted to the safety of a proven concept.
Follow Amanda and Chris Collucci as they try to sweep the world off its feet with their housekeeping franchise concept, Clean4Me. They're pushing hard for $300,000 in investment to get their franchise package off the ground, debuting it at the largest franchise show in North America.
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DW04121004
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Format | : |
DVD (Closed Captioned)
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Duration | : |
20 minutes
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Copyright | : |
2008
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Price | : |
USD 180.00
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With a low birth rate and an aging workforce, the European Union needs immigrants - but how temporary or permanent their status should be is a matter of debate. This film examines existing and proposed guest worker programs, in addition to other EU measures, designed to address the results of globalization and shifting demographics. Focusing not only on the EU's tremendous economic advances but also on regions afflicted by poverty, the film looks at immigrant education, ambition, and self -employment, while sifting through issues such as worker job security and the growth of sex industries. Nick Clark of the Trade Unions Congress, Leo Monz of the German Federation of Unions, and several guest workers share their views.
Note: Only available in the US, Canada, Hong Kong, Singapore, Taiwan, South Korea, Malaysia and Japan
Review
"[This series] offers a profound examination of the political and social pressures affecting the EU. It is rigorous in its approach and gives the viewer deep insights into the EU's challenges.... The producers have done a brilliant job in crafting a unified group of interrelated yet independently functional volumes. This fine work come highly recommended for those with a keen interest in the European Union." - Educational Media Reviews Online
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TC02452278
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Format | : |
DVD
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Duration | : |
27 minutes
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Copyright | : |
2007
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Price | : |
USD 100.00
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Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising apparel retailers, auto dealers, etc. special topics include social/cultural differences and retail implications of the European Union.
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KE00320467
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Format | : |
DVD
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Duration | : |
28 minutes
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Copyright | : |
2000
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Price | : |
USD 140.00
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When Matt Harrop was in high school, he didn't like the way internet companies were doing business. So, he dropped out of high school, borrowed $7,500 and started his own company. His gamble paid off, and within 12 short months, his company was a cyberspace success story.
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FJ03920094
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Format | : |
DVD
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Duration | : |
9 minutes
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Copyright | : |
1995
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Price | : |
USD 180.00
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When companies conduct business internationally, how cultural differences affect markets and operations must be considered. This presentation explores Europe and the different cultures found there as well as the affect they have on business operations. American systems of operations are differentiated from European models, and the European currency is identified and compared to that of the United States.
| Item no. | : |
RZ03760652
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Format | : |
CD-ROM (Win, PowerPoint Presentation (63 slides))
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Duration | : |
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Copyright | : |
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Price | : |
USD 69.00
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At the other end of the world, you'll discover an elegant country and a people fiercely proud of their rich European heritage. Your success depends on communication and international business etiquett
To succeed in international business in Argentina, you need proper preparation. Failure to understand this proud culture will cost you time, money, or worse. Doing Business in Argentina is a complete training program to help you and your employees be more profitable in one of South America's largest markets. In this expert program, you'll be welcomed into the offices of top executives and discover the essentials of Argentina business culture. Mind your manners: they can open doors - or slam them shut. Gain access to the corridors of power - from financial stock to livestock - and learn what to do if negotiators get angry or just walk out.
You'll uncover the answers to these critical questions and many more:
What are the business customs in Argentina?
How do I communicate effectively and understand what's really being said?
What are the fundamentals of Argentina business management?
Why is it better to be authoritarian - rather than egalitarian?
What's proper business etiquette in Argentina? - and much, much more...
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FA00080455
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Format | : |
DVD
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Duration | : |
48 minutes
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Copyright | : |
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Price | : |
USD 595.00
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There is only one Brazil, and to succeed here you must open up to this country and its passionate people.
To compete in South America's largest market, you need proper training; failure to prepare can lead to damaged relationships and lost business. An essential tool is Doing Business in Brazil. Business culture in Brazil is probably quite different from your own. The people here are outgoing and physical; they celebrate - rather than litigate - gender differences. Discover how in Brazil professional culture, a more casual attitude dictates much of what does - and doesn't - get done; find out how to accomplish your objectives nonetheless. Learn how to persuade and motivate, whether in the boardroom or on the assembly line.
In this complete culture outline of Brazil, you'll get expert answers to dozens of important questions including:
What culture does Brazil have?
How do I communicate effectively and avoid costly misunderstandings?
What are inappropriate business conservation topics in Brazil?
What are the negotiation and management styles?
This program is designed for business travelers, professionals working with Brazilians, as well as a Brazil cultural adaptation for expatriates.
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DW00370456
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Format | : |
DVD
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Duration | : |
38 minutes
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Copyright | : |
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Price | : |
USD 595.00
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Covers need-to-know best practices for doing business in Latin America: culture, communication, management, negotiation, international business etiquette training and more.
To survive in this dynamic, emerging market, its crucial to know Chilean customs and culture. Doing Business In Chile is a complete training program for being profitable and avoiding business problems in Chile. Find out how this country is different from its Latin American neighbors, from its unique history to strict attitude against corruption. Learn essential people skills, from proper protocol, to building rapport and managing relationships. Observe how locals negotiate, and get strategic advice from business leaders for making profitable deals. Whether starting a business in Chile and preparing for a top-level Chile business meeting, this program is essential for newcomers and establish global corporations alike.
In this expert program, you'll discover the answers to dozens of valuble questions including:
What's the workplace culture in Chile?
What's proper etiquette and greetings?
How do I find the right business gift in Chile?
How do I communicate effectively and avoid costly misunderstandings?
What's the appropriate management style in Chile?
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RK01510457
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Format | : |
DVD
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Duration | : |
43 minutes
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Copyright | : |
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Price | : |
USD 595.00
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