*** Notice: For the protection of property rights, this catalog is available for online browsing only. Please drop us a line if you would like to receive a copiable version of this catalog. Thank You!


Content

Business


Marketing



HIGH-POWERED ADVERTISING: PROFITABLE MARKETING STRATEGIES FOR YOUR FITNESS BUSINESS NEW

By Alan Leach

High-Powered Advertising: Profitable Marketing Strategies for Your Fitness Business presents an overview of the most effective advertising and marketing strategies for health/fitness clubs. As such, the DVD explains how clubs can use the Internet to advertise, promote, and grow their business. The DVD also provides information, ideas, and insights regarding writing "high-impact," persuasive sales and marketing copy that can help drive new leads into a club. In addition, the DVD discusses how facilities can brand, promote, and market their business so that budget clubs never become a threat to them. Finally, the DVD reviews lead- generation advertising and marketing ideas that can produce ever more leads and sales.

Among the topics covered:
~ Profitable fitness business
~ Retention
~ Product/services
~ Selling system
~ Sales training
~ Direct marketing
~ Database management
~ Lead generation
~ Awareness
~ Web marketing


DVD / 2015 / () / 80 minutes

>>> Add Cart <<<


INSIGHTS AND STRATEGIES: BRAND MARKETING NEW

Sadhana Smiles says you must ensure your brand reflects the product and service image you require:

~ Competing brand messages
~ Memorable brand experience
~ Creating the brand experience
~ Moments of truth
~ Measuring success
~ Unified brand experience
~ Key points


DVD / 2015 / () / 10 minutes

>>> Add Cart <<<


LET'S GET STRATEGIC: 5 MUST-HAVE'S TO CREATING A MARKETING PLAN THAT WILL GET YOU RESULTS! NEW

By Lindsey Morando

Let's Get Strategic: 5 Must-Have's to Creating a Marketing Plan That Will Get You Results! outlines the key foundational pieces that health/fitness clubs should have before they even begin their marketing planning. In that regard, the DVD identifies the #1 piece of a club's business that must be in place before it can implement any marketing strategy. The DVD also explains how facilities can develop a marketing plan that will lead to action. In addition, the DVD discusses how clubs can make the most of their marketing time, money, and resources. Finally, the DVD provides a quarterly template that facilities can use to help ensure that they are headed in the right direction.

Among the topics covered:
~ Clarity & mindset
~ The four "W" method
~ Productivity & goal-setting
~ The secret template
~ Essential tools you need
~ Accountability & support
~ Let's put it all together


DVD / 2015 / () / 54 minutes

>>> Add Cart <<<


MARKETING STRATEGY CASE STUDIES: TESCO - TRIUMPH & TRAGEDY NEW


~ Marketing Strategy
~ Retailing
~ Corporate Social Responsibility
~ External Factorst

Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant ˇV but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong?

STACK 'EM HIGHˇK Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all things to all people ˇV selling everything to all sectors of society. Branding, own-label goods, overseas expansion and technology were vital planks of its strategy. But was Tesco over-reaching itself?

THE PERFECT STORM: The 2008 world economic crash was a signal for a profound change in the retail landscape: new discount stores could beat Tesco on price, and Tesco had acquired a reputation as a bully towards rivals and suppliers. With the horsemeat debacle and financial reporting scandals by 2014 it was "the perfect storm". Tesco had a fight-back plan, but was it enough?


DVD / 2015 / () / 27 minutes

>>> Add Cart <<<


MARKETING STRATEGY CASE STUDIES: THE STARBUCKS EXPERIENCE NEW


~ Marketing Strategy
~ Retailing
~ Corporate Social Responsibility
~ Globalisation

Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known.

HOW DID THEY DO IT? Starbucks' success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it's "their Starbucks".

GOOD CITIZEN? CEO Howard Schultz talks about creating "a philosophically different business" but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans.


DVD / 2015 / () / 27 minutes

>>> Add Cart <<<


PRECISION MARKETING: EFFECTIVELY ENGAGE YOUR MEMBERS UTILIZING THE LATEST TECHNOLOGIES NEW

By Kilian Fisher

Precision Marketing: Effectively Engage Your Members Utilizing the Latest Technologies reviews the latest trends in precision marketing in the health/fitness club industry. The DVD explains how clubs can successfully utilize social media in their marketing efforts. The DVD also looks at the concept of profiling. In addition, the DVD discusses disruptive technologies and the impact that they could have on a facility's marketing. Finally, the DVD addresses how clubs can properly monitor and assess the effectiveness of their marketing programs.

Among the topics covered:
~ Big data
~ Leads & members
~ Data capture
~ Marketing strategy
~ SOSTA model
~ CRM as the hub
~ Using social media effectively for precision marketing
~ Profiling for precision marketing


DVD / 2015 / () / 82 minutes

>>> Add Cart <<<


MARK IT II - DIGITAL MARKETING

With the advancement of Internet and smartphones, people all around the world connect with each other through many social networking services. This increases more opportunities for marketers to build a relationship with consumers. However, there are also many abandoned advertisements. Therefore, marketers have to send a right message to the right target at the right time. Find out how people are engaged in digital communication and what the rules of digital marketing are.

DVD / 2014 / (Senior High, College) / 25 minutes

>>> Add Cart <<<


MARK IT: MARKETING TO WOMEN

Women buy or influence the purchase of 85% of all consumer goods and services. The rise of female consumer power is changing the ways companies design, make, and market products. But are marketers sure of what matters? Do they know what women want?

DVD / 2013 / (Senior High, College) / 25 minutes

>>> Add Cart <<<


MARK IT: MOBILE MARKETING

By the end of 2011, there were more than 5.8 billion mobile phone subscriptions in the world. Mobile is the first and only technology that reaches everyone. Mobile devices have already outnumbered landlines five to one (and even personal computers and televisions three to one). Thereˇ¦s no other technology that has become so widespread so quickly in the history of humanity. Texting, mobile sites, apps, banners and much, much more. Discover how to make the most out of your communication efforts, what people expect to see from brands and what will happen next as consumers increasingly rely on their mobile devices to shop, learn, research, play and engage.

DVD / 2013 / (Senior High, College) / 25 minutes

>>> Add Cart <<<


MARK IT: NEUROMARKETING

Marketing has always been closely related to psychology. It is the art of persuasion. Everyone wants to find new methods of making people do and buy stuff. In the past decade or so, marketing experts have become more and more passionate about the human brain and are trying to figure out how neuromarketing can help build the brands of the future. Neuromarketing has proven that in order to sell, you need not to sell products, but rather seduce your consumer.

DVD / 2013 / (Senior High, College) / 25 minutes

>>> Add Cart <<<


MARK IT: SOCIAL MEDIA MARKETING 1

If you're wondering how to make people follow your YouTube feed, make money from your blog or convince your CEO of putting some money on social media, stick around. Social Media Marketing is a growing trend and has been for a little while; but most brands are still trying to figure out how it works. Is it really something new or is it just another tool in the shed of marketing? Is it really useful? Can we see or measure results from having a million Facebook fans?

DVD / 2013 / (Senior High, College) / 25 minutes

>>> Add Cart <<<


GLOBAL BUSINESS - MARKETING TO GLOBAL CONSUMER

Global Business series that provides insights about global business. In a Q&A talk show interview format with business executives and experts, it explores the issues of business etiquette, customs, and other cultural differences in a number of countries and issues in global business.

DVD (With Leader's Guide) / 2012 / () / 30 minutes

>>> Add Cart <<<


EVENT MARKETING

Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large regional events of the Calgary Stampede, Bele Chere Festival, Mountain State Fair and the Southeast Franchising Expo.

DVD / 2010 / () / 20 minutes

>>> Add Cart <<<


LEARNING A LA CARTE: 10 MISTAKES IN MARKETING

It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend.

In this program, Carolyn Stafford discusses ten common marketing mistakes and the importance of the customer value proposition. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.

Training Points
1. Understand the big picture
2. Avoid the scattergun approach
3. Manage the marketing budget
4. Consider client target market
5. All staff can help grow the business
6. Effective communication internally and externally
7. Make sure you do networking
8. Seek professional help
9. Be creative to adapt quickly
10. Invest in the internet


DVD / 2009 / () / 17 minutes

>>> Add Cart <<<


INTRODUCTION TO MARKETING

Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply & demand to determine "market price." An excellent DVD for in introductory marketing course or for a marketing section in any business course.

DVD / 2008 / () / 19 minutes

>>> Add Cart <<<


MARKETING STRATEGY FOR SMALL BUSINESS

Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or marketing.

DVD / 2008 / () / 24 minutes

>>> Add Cart <<<


BUSINESS-TO-BUSINESS MARKETING: FEATURING HIGH SIERRA SPORT COMPANY

High Sierra Sport Company was founded in 1979 by the father and son team of Harry and Hank Bernbaum. Specializing in adventure travel equipment, High Sierra has since grown to become the tenth largest outdoor company in the United States. High Sierra's innovative product lines are sold worldwide to a broad range of consumers, ranging from professional athletes to business executives. But the company does not operates a single retail store, nor does it sell products through its website. Instead, High Sierra uses business-to-business marketing to sell its products.

DVD / 2007 / ( Grades 9-12, College, Adult) / Approx. 7 minutes

>>> Add Cart <<<


MARKETING IN THE DIGITAL AGE

Featuring: Peapod.com

Peapod is an online service where customers can order groceries and have them delivered straight to their door. While Peapod sells groceries, what they are really selling is time - time they save customers. One of the most important things to Peapod is the relationship between marketing and IT, a relationship which allows both departments to work together and reach goals. As a result, Peapod can customize the messages they send to their customers to make sure all of their touch points are designed just the way they want them to be.


DVD / 2007 / (Grades 9-12, College, Adult) / 12 minutes

>>> Add Cart <<<


SECOND CITY BUSINESS CASE STUDY, THE - MARKETING MANAGEMENT

Featuring: Second City

Since 1959, The Second City has developed an outstanding reputation in the entertainment industry. It has discovered, cultivated and produced some of the most recognizable faces in comedy. With an understanding of their core competencies, and strategic moves to market their expertise, The Second City has built a relationship with its audience that continues to grow today.


DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 4 minutes

>>> Add Cart <<<


LEARNING A LA CARTE: RETHINKING MARKETING

With David Abraham, UK

Features one of the world's most successful advertising and marketing gurus describing emerging trends and technology.

David Abraham is UKTV Chief Executive and was Chief Operating Officer at St. Luke's Communications, the world's first and only employee-owned ad agency. Educated Oxford University, he co-founded St.Luke's 1995. br>br> David has advised the UK Government on public communication programs. He attended Harvard Business School Summer Program in 1997. David joins UKTV from Discovery Networks USA, where as EVP and General Manager TLC and Discovery Home he is responsible for overseeing all content investment strategy and execution.


DVD / 2006 / () / 13 minutes

>>> Add Cart <<<


STREET SMART SELLING AND MARKETING

With Jeff Slutsky

Innovative Tactics for Taking Your Client Base to A Whole New Level

Sales and marketing training is essential for any business, small or large. No matter what your industry is, sales and marketing training can give you the competitive edge. In this fast-paced, entertaining, and idea-loaded program, you'll learn dozens of innovative tactics for selling and marketing your products and services more effectively than ever before. You'll hear clever stories loaded with insights, ideas, and humor. And finally you'll be reminded of some of the most important sales basics that many of us tend to forget. If you are ready to start thinking outside the box, Jeff Slutsky's sales and marketing training seminar will give you the tools you need, with an entertaining twist.


DVD / 2005 / () / 105 minutes

>>> Add Cart <<<


STANDARD DEVIANTS SCHOOL MARKETING MODULE 1: THE BASICS

How do you know if your product is reaching your target consumers? Who are your target consumers? The s will guide you through this important subject by illustrating marketing basics, like generating sales, mission statements, creating a marketing plan.

Topics Covered
~ Needs & demands
~ Product orientation
~ Selling orientation
~ Marketing orientation
~ The marketing plan
~ The mission statement
~ Organizational & marketing objectives
~ Market share


DVD / 2002 / (Grade 11 or above) / 26 minutes

>>> Add Cart <<<


STANDARD DEVIANTS SCHOOL MARKETING MODULE 2: PERSUASION

Ever wonder how companies persuade the public to buy their products? Do you want to know how advertising and public relations make products seem more appealing? Find out as the illustrate concepts like marketing research and information, targeting strategies, and product positioning.

Topics Covered
~ Research
~ Sources of data
~ Focus groups & surveys
~ Segmenting
~ Targeting
~ Positioning
~ The 4 P's of Marketing


DVD / 2002 / (Grade 11 or above) / 26 minutes

>>> Add Cart <<<


STANDARD DEVIANTS SCHOOL MARKETING MODULE 3: TARGET CONSUMERS

How do you know if your product is reaching your target consumers? Who are your target consumers? If you're not sure, then it's time you learned about marketing. Well teach you the four P's of marketing: product, price, place and promotion.

Topics Covered
~ The 4 P's of Marketing
~ Consumer products
~ Product lifecycle
~ Pricing strategies
~ Price elasticity
~ Distribution
~ Conflict
~ Promotion


DVD / 2002 / (Grade 11 or above) / 26 minutes

>>> Add Cart <<<


THAT'S MARKETING! UNDERSTANDING CONSUMER BEHAVIOR HOT

What is marketing and what tools does it use? Learn about segmentation, market research, branding, packaging, variable pricing, and positioning. This video is for students of marketing AND for consumer education classes.

~ Most people think restaurants are in the food business. NOT a marketer.
~ Women's clothing does not come in standardized sizes. What does this have to do with marketing?
~ Understand marketing by looking at everyday items such as milk, cola drinks, blue jeans, and breakfast cereals.
~ Learn why ads for prescription drugs flood the airwaves.
~ Apply basic marketing concepts to sports and learn what is the "product" of a basketball franchise?
~ Seeing how the lowly "tennis shoe" became a closet full of expensive "athletic shoes."
~ Explore variable pricing.


DVD / 1999 / () / 23 minutes

>>> Add Cart <<<


CHANGING LANDSCAPE OF MARKETING, THE NEW

With Itamar Simonson

~ How consumer choices have become more rationalˇXand more difficult to influence.
~ Relative thinking and its diminished impact on purchasing behavior.
~ Why the Internet has turned marketing theories upside down.

The explosion of information made available by the Internet has caused a radical shift in consumer purchasing behavior, due largely to a migration from relative to absolute decision making (judging an item on its own merits rather than compared to other products) and the influence of social media (judging on popularity and user reviews). These factors have increasingly undermined the effectiveness of traditional marketing campaigns and marginalized the ability of marketers to influence and predict buyer choices.

Targeting, positioning, and top-of-mind approaches have all lost value. Brands are less effective in influencing perceptions of quality and consumer loyalty is less reliable as a purchase driver. This environment lowers the barrier of entry for lesser-known brandsˇXas long as they have a good productˇXbut also opens the door for established brands to diversify into seemingly unrelated categories. To be successful, you need to reevaluate the role of marketing and question your previous assumptions, track social media chatter and manage your reputation, and capitalize on web-based metrics that give you real-time feedback on what works and what doesn't in today's two-way communications with customers.


DVD / / () / 64 minutes

>>> Add Cart <<<


FUNDAMENTALS OF MARKETING

Marketing is an important component of business. One must understand how marketing can influence and enhance business operations. This presentation outlines the marketing concept and discusses how a business can successfully market to customers.

DVD / / () / 35 minutes

>>> Add Cart <<<


MARKETING RESEARCH

Companies in today's society would have a hard time surviving in the competitive business world without the use of marketing research. This presentation discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company's products or services. Different methods are compared and numerous examples are given for each.

CD-ROM (Win, PowerPoint Presentation (53 slides)) / / () /

>>> Add Cart <<<


MARKETING TECHNOLOGY

Marketing techniques and technology go hand-in-hand. Businesses rely on marketing technology to help develop their products, determine customer needs, understand the effectiveness of their advertising efforts, etc. This presentation discusses the various forms of marketing technology and how it is used by businesses to implement strategies and successfully reach goals. Different types of consumer groups are also discussed along with their level of acceptance toward marketing technologies.

CD-ROM (Win, PowerPoint Presentation (49 slides)) / / () /

>>> Add Cart <<<


TELEMARKETING BASICS

This presentation will inform students of the benefits of using telemarketing as a form of advertising. Students will be become familiar with the different types of telemarketing a business can use, along with telemarketing rules and guidelines. The basic steps required in creating a valuable telemarketing campaign are also outlined.

CD-ROM (Win, PowerPoint Presentation (39 slides)) / / () /

>>> Add Cart <<<

***Price on web-site may not be current and is subject to modification by quotation***