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Content

Marketing


Social Media Marketing



YOUR WORDS MATTER

Social Media. Text Messages. Emails. It's never been easier to communicate. And it's never been more potentially hazardous. Now there is a video that can help every employee understand and navigate these hazards.

The Your Words Matter training program will help increase awareness of the importance of written communication. Through dramatic vignettes, we explore some of the things that can go wrong and provide some practical advice for avoiding these pitfalls.

Every member of your team will learn basic guidelines for avoiding common mistakes and for communicating in a clear and effective manner.

Your Words Matter Learning Points:
  • Your Messages Matter! Think before you hit "reply all." Watch out for autofill. Be careful in your communication.
  • Your Tone Matters! People may misinterpret the tone of your communication. Learn how to avoid these pitfalls.
  • Your Privacy Matters! Social media is not private. Learn lessons for handing social media.
  • Your Reputation Matters! What you say electronically can affect you or your business. Learn how to manage your communications effectively.


  • DVD (Closed Captioned) / 2015 / () / 11 minutes

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    MARK IT II - BIG DATA

    In the digital world, your data must be saved somewhere online in order to transfer ,share, and utilize it. This data adds up with others' in the virtual world and creates the Big Data. It sounds simple but, what does this term actually mean and where does itcomefrom? What do you do with Big Data? How does it affect our lives?

    DVD / 2014 / (Senior High, College) / 25 minutes

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    MARK IT II - DIGITAL MARKETING

    With the advancement of Internet and smartphones, people all around the world connect with each other through many social networking services. This increases more opportunities for marketers to build a relationship with consumers. However, there are also many abandoned advertisements. Therefore, marketers have to send a right message to the right target at the right time. Find out how people are engaged in digital communication and what the rules of digital marketing are.

    DVD / 2014 / (Senior High, College) / 25 minutes

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    MARK IT: DIGITAL BRANDS

    The past few years have been all about social, digital and online. The future doesn't seem to show any signs of changing that. In today's world, 65% of consumers report having had a digital brand experience that has changed their opinion of a brand. And 97% say that their digital brand experience influenced whether or not they eventually purchased a product or service from that brand. Digital is not just another platform to push out messages; digital is a way of life in which total control over your brand is not possible. This episode of Mark It: the lessons from the digital world. The advantages of digital-born companies, why offline can't stand alone anymore and the companies that are beautifying the web.

    DVD / 2013 / (Senior High, College) / 25 minutes

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    MARK IT: MOBILE MARKETING

    By the end of 2011, there were more than 5.8 billion mobile phone subscriptions in the world. Mobile is the first and only technology that reaches everyone. Mobile devices have already outnumbered landlines five to one (and even personal computers and televisions three to one). There¡¦s no other technology that has become so widespread so quickly in the history of humanity. Texting, mobile sites, apps, banners and much, much more. Discover how to make the most out of your communication efforts, what people expect to see from brands and what will happen next as consumers increasingly rely on their mobile devices to shop, learn, research, play and engage.

    DVD / 2013 / (Senior High, College) / 25 minutes

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    MARK IT: SOCIAL MEDIA MARKETING 1

    If you're wondering how to make people follow your YouTube feed, make money from your blog or convince your CEO of putting some money on social media, stick around. Social Media Marketing is a growing trend and has been for a little while; but most brands are still trying to figure out how it works. Is it really something new or is it just another tool in the shed of marketing? Is it really useful? Can we see or measure results from having a million Facebook fans?

    DVD / 2013 / (Senior High, College) / 25 minutes

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    MARK IT: SOCIAL MEDIA MARKETING II

    As consumers and brands explore the digital world, social media evolves. How are brands to leverage online influences, loyalty and marketing campaigns? How to respond to the consumer? What happens to the notion of privacy in a world of constant accountability, and what will be the future of social media marketing?

    DVD / 2013 / (Senior High, College) / 25 minutes

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    MARK IT: SOCIAL MEDIA MARKETING III

    Advertising doesn't work anymore. People are not watching, listening or buying. True? Well, not quite; but close enough. As consumers are spending more and more time online, traditional marketing is becoming less and less effective. People are not looking for ads, they are searching for authentic content that entertains and educates in quick doses. Consumers want personalized touch points that make life easier. Learn how to become likeable, viral, shared, and loved by your consumers. Find out what consumers are looking for and how to deliver great content that can become a starting point to develop great products and services.

    DVD / 2013 / (Senior High, College) / 25 minutes

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    MARKETING YOUR TTO'S TECHNOLOGIES VIA SOCIAL MEDIA 2014: NEW PLATFORMS, TRACKING TOOLS, AND TRENDS

    This program will discuss their own successes (including two licensing deals specifically tracked to social media efforts!), as well as reveal current trends and key strategies in social media that can benefit your TTO's marketing effectiveness. Plus, they'll warn you on which platforms and strategies to steer clear from.

    1. How to use social media to push content-driven marketing
  • Choosing the right content for the right platform
  • How to build a legion of engaged followers and ditch the tire kickers
  • Build interest and attendance for your in-person engagements, meetings and seminars

  • 2. Extend the reach of your tech summaries and elevator pitches by using social video platforms

    3. Hear the panel's best practice advice for these top social media hubs based on their hands-on experience:
  • Facebook
  • Tumblr
  • LinkedIn
  • Twitter
  • Vimeo
  • Pinterest
  • Prezi
  • YouTube
  • SnapChat

  • 4. Learn how social media can be used to assist with all of your TTO's goals:
  • Economic development
  • Start-up activity and executive recruitment
  • Finding licensees and corporate partnerships
  • Identifying new investors and funding sources
  • Crowdfunding
  • Community outreach


  • DVD / / () /

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    TTOS: USE SOCIAL MEDIA EFFECTIVELY TO MARKET YOUR INNOVATIONS

    Social media is fast-becoming an integral part of the marketing landscape, and the relatively low cost and wide reach - when used effectively - can be a godsend for cash-strapped tech transfer offices that need to enhance their promotional efforts without many budget dollars to work with. Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo, and many other social medial avenues offer near limitless opportunities to push your available innovations in front of a captive audience.

  • Understand the many facets to marketing University IP via social and web channels
  • Keys to a successful website
  • Capitalize on the emerging popularity of video clips
  • Podcasts, webinars
  • Blogging
  • LinkedIn, Facebook, Plaxo, etc.
  • Twitter
  • Leverage social media marketing efforts to land mainstream media attention


  • DVD / / () /

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    TURN SOCIAL MEDIA INTO A MARKETING HOME RUN FOR YOUR TTO

    Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo and many other social media avenues offer nearly limitless opportunities: from forging strong relationships with faculty, students and the business community to pushing your available innovations in front of a captive audience. But just like any other traditional marketing channel, the keys to success are in the planning and execution. And if you're like many IP marketers and tech transfer professionals, you recognize the vast potential yet struggle with how to implement effective strategies to capitalize on that potential in the real world.

  • PR and Brand Recognition Strategies
  • Building Communities of Engaged Followers
  • Social Media Marketing Tactic


  • DVD / / () /

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