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Content

Marketing


Marketing Communication



YOUR WORDS MATTER

Social Media. Text Messages. Emails. It's never been easier to communicate. And it's never been more potentially hazardous. Now there is a video that can help every employee understand and navigate these hazards.

The Your Words Matter training program will help increase awareness of the importance of written communication. Through dramatic vignettes, we explore some of the things that can go wrong and provide some practical advice for avoiding these pitfalls.

Every member of your team will learn basic guidelines for avoiding common mistakes and for communicating in a clear and effective manner.

Your Words Matter Learning Points:
~ Your Messages Matter! Think before you hit "reply all." Watch out for autofill. Be careful in your communication.
~ Your Tone Matters! People may misinterpret the tone of your communication. Learn how to avoid these pitfalls.
~ Your Privacy Matters! Social media is not private. Learn lessons for handing social media.
~ Your Reputation Matters! What you say electronically can affect you or your business. Learn how to manage your communications effectively.


DVD (Closed Captioned) / 2015 / () / 11 minutes

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AD FACTORY 2 - CANVAS (NYC)

Grand Central Terminal, Gramercy Park Hotel, Smithsonian Channel, Showtime

Canvas created an official app for Grand Central Terminal to promote retail stores in the building. Gramercy Park Hotel's new web site using the interactive media showed various features of the hotel effectively. Smithsonian Channel embedded an interactive game on its web site to promote new TV shows. The responsive design for Showtime made its web site more organized and interactive from sports fans' point of view.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - CONVERSATION (NYC)

Popchips, Hometown Buffet, SUNY Plattsburgh, McGraw Hill

Popchips and Hometown Buffet's new promotions encouraged their consumers to interact with each other via the Internet. SUNY Plattsburgh's advertisement showed current students' opinions for more prospective students. Young students enjoyed the new ways of learning through McGraw Hill's digital technologies. Better Business Bureau's Gift of Trust campaign increased the amount of donation with a shoebox commercial.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - D & C (NYC)

Victory, Daily Note, Nike

Doubleday & Cartwright's publication "Victory" became a great resource for prospective clients to learn about their company. For Red Bull Music Academy in 2013, their publication "Daily Note" helped to spread the information and excitement to New Yorkers. D&C's unique style of creating images of products successfully promoted Nike's Air Max series.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - DDB (NYC)

Phillips TV, Clorox, Volkswagen, Budweiser

Phillips TV's "Parallel Line" project brought a better cinematic experience to the viewers. DDB successfully made big buzzes through Clorox's "Green Works" project by creating art on a dirty wall and Volkswagen's "The Fun Theory" project by having various experiments that anyone can participate. DDB also produced Budweiser's TV Commercial during the World Cup.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - FI (NYC)

Google, Microsoft, USA Today

Fantasy Interactive created "Ramayana," which users in Asian countries can try various features of Google Chrome by playing an interactive game based on Indonesian mythology. FI also demonstrated Microsoft's new platform for multi-task DJ mixing through its advertisement. USA Today's new layout provided users a better experience in reading news.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - FRAMESTORE (NYC)

WikiLeaks, Coca Cola, QualComm

Because of its unique way of using special effects in a documentary, Framestore got attention from viewers of WikiLeaks. Coca Cola's Polar Bear commercials received many tweets during the 2012 Super Bowl. Qualcomm's SnapDragon Processor Chip commercial was produced, shot, and directed by Framestore and released in theatres and TV.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - INTRABRAND (NYC)

Nissan, NYSE Euronext, GE, AT&T

Interbrand created a brand new image and value for Nissan and NYSC. It also demonstrated close relationships between the technologies and consumers for GE and AT&T through advertisements.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - JWT PART 1

Macy's, Stride, Guattro, Kotex, Stouffer's

Macy's "Yes Virginia" project went back to a classic animation forholidayseason. Stride'sMegaMysteryGumcommercial introducedanewflavorwhichfueledcuriosity. JWTstood out from its competitors when it produced Guattro and Kotex's commercials. Stouffer's "Let's Fix Dinner" campaign illustrated a change in today's modern family so consumers could relate.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - JWT PART 2

"Glowing in the Dark", Little Genie, Band Aid, Macy's

JWT created "Glowing in the Dark" books for kids in Peru. Using YouTube, Little Genie promoted its competitive product with a series of music videos featuring cats. JWT created an app to promote the Band Aid products that kids can have fun with. Macy's presented "Yes Virginia" the Musical to bring the touching story into a real life.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - LEO BURNETT SPECIAL

Samsung, John West, Coca Cola, Metro Trains, Vitoria, Fiat, SpareBank 1, Jeep

Staff from Leo Burnett's offices gathered in Buenos Aires to produce various advertisements by sharing global cultures. They used international soccer sensation Lionel Messi to produce a Samsung commercial. Even though John West's commercial was shot in England, its universal appeal worked in Australia. Coca Cola's vending machine provided a real life interaction between India and Pakistan. Metro Train's "Dumb Ways to Die" used a catchy but simple song to promote security. "My Blood is Red and Black" campaign in South America, with local soccer team Vitoria, increased the rate of blood donation dramatically. Fiat, Spare Bank 1 and Jeep's commercials represented real life people, which led to emotional appeals.


DVD / 2014 / (Senior High, College) / 45 minutes

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AD FACTORY 2 - MCCANN (NYC)

Nikon, American Airlines, Nature Valley

McCANN created a "beautiful horror film" to demonstrate whatNikon'scameracandoforcinematography. Startingwith a new logo, American Airlines advertised improvements in service. Nature Valley provided 360 degree digital views of the Grand Canyon, creating a big online buzz.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD FACTORY 2 - MODCO (NYC)

Lane Bryant, Vera Wang, Kim Kardashian Fragrance, Power by 50 Cent Fragrance, Khloe and Lamar Fragrance

MODCo helped create an entire new brand image for big fashion brands such as Lane Bryant and Vera Wang. Working with celebrities to launch new fragrances can be challenging but find out how MODCo successfully launched new products in the market.


DVD / 2014 / (Senior High, College) / 24 minutes

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AD MEN: THE ORIGINAL MAD MEN

AD Men: The Original Mad Men features original advertising professionals who were at the forefront of modern advertising, including David Altschiller, George Lois, and Rich Silverstein. They discuss how they got into the advertising industry and share their personal stories and achievements throughout their careers. How was the very first creative advertising agency created? Even though people thought there wasn't a need for an additional creative agency, who did the second one start? This documentary also shows various footages of old advertisements that connected viewers with the brands for the first time in history.

DVD / 2014 / (Senior High, College) / 40 minutes

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AD FACTORY - CREW CUTS (NYC)

Amazon Kindle, Tribeca Film Festival, SAP "Run Better," Made by Hand

A tree joyfully sings for not being turned into paper, movie snacks get into a fight to announce the Tribeca Film Festival, SAP tells us to run better, and the Made by Hand series introduces some interesting characters that will inspire you to follow your dreams.


DVD / 2013 / (Senior High, College) / 26 minutes

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AD FACTORY - DEUTSCH (NYC)

PNC Christmas Price Index, Microsoft, Direct TV, Milk

Sing the twelve days of Christmas with a twist, find out if you're lantern worthy, Meet TAD, a '70s salesperson that will NOT become your best I.T option, edit your own ads with Microsoft Azure, and watch NFL football stars Pat and Eli Manning become footballs cops.


DVD / 2013 / (Senior High, College) / 26 minutes

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AD FACTORY - DRAFT FCB (NYC)

Dockers, Dead Space 2, US Census

Dockers demands that men start wearing the pants. EA sells a new game with the byline "your mom will hate it," and all citizens are invited to take part in the national census.


DVD / 2013 / (Senior High, College) / 26 minutes

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AD FACTORY - FIRSTBORN (NYC)

Hartford Small Business Insurance, Sobe, 5 Gum, RMS Expedition Titanic

RMS dives to the bottom of the ocean to let the audience visit the wreckage of the Titanic for the first time in history. Sobe dares you to try on a new look. An insurance company encourages small businesses to be prepared for when trouble comes around, and 5 Gum presents a new flavor that changes the way it tastes according to who's chewing.


DVD / 2013 / (Senior High, College) / 26 minutes

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AD FACTORY - LEO BURNETT (CHICAGO)

Cannes Advertising Festival, Bounty, McDonald's, AllState Insurance, Norton Online Security

David Perez is sent to the Cannes Advertising festival with one condition - he must do everything people ask of him on Twitter, Bounty makes you dance the Guacamole, Dean Winters personifies mayhem, beautiful films from McDonalds make you feel warm inside and get you craving a Happy Meal, and David Hasselhoff gets irritated by an oscillating fan for Norton Online Security.


DVD / 2013 / (Senior High, College) / 26 minutes

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AD FACTORY - PUBLICIS (NYC)

Citi Bank, Terminix, T-Mobile

Terminix brings back bedside story monsters to illustrate the dangers that live at home. T-Mobile gives you the opportunity of having five people to call unlimitedly (and makes fun of the consequences), and Citi shows you how strongly a Mets fan feels about stadium seats.


DVD / 2013 / (Senior High, College) / 26 minutes

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AD FACTORY - SAATCHI (NYC)

McGruff the Crime Dog, Tide, Miller High Life

McGruff the Crime Dog makes a reappearance to show kids that bullying online can be really damaging, a lot of people make some odd dressing decisions, but make it work thanks to being clean with Tide's latest campaign, and Miller High Life shows that a two second ad can be really effective (small time players deserve a chance to sell their products on the big screen as much as the big ones).


DVD / 2013 / (Senior High, College) / 26 minutes

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AD FACTORY - SOUNDLOUNGE (NYC)

MTV, Qdoba, Fiat, Ad Council, State Farm Insurance

MTV makes a pre-historic graffiti animation, Qdoba clients fight over who is getting more benefits, Fiat re-enters the market after 25 years of absence, the Ad Council creates a helper monkey hotline to help you with your mortgage, and State Farm brings in a robot that will leave you in a state of Chaos.


DVD / 2013 / (Senior High, College) / 26 minutes

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AD FACTORY - STINKDIGITAL (NYC)

Wrangler, Ultimat Vodka Social Life Audit, Lexus

Wrangler suggests you should get your edge back, Ultimat Vodka evaluates your sociability with 'Social Life Audit', and Lexus creates an interactive film to show you the dark side of green.


DVD / 2013 / (Senior High, College) / 26 minutes

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FOCUS ASIA BUSINESS LEADERS - PEARL RIVER PIANO: HITTING THE RIGHT NOTES IN THE GLOBAL MARKET?

By Michael Enright, Emily Ho

Pearl River Piano (PRP) is a classic Chinese success story: the manufacturing company used Western know-how to develop its core competencies and ultimately dominated the local market. Venturing into the international market, PRP uses its advantages as a national champion to build a global brand. The Volume explores whether a state-owned enterprise would be able to develop a strong brand to operate and compete in global markets. It also sheds light on branding issues in businesses sensitive to skills and refinement.


DVD (With Business Case Booklet) / 2007 / () / 26 minutes

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FOCUS ASIA BUSINESS LEADERS - WE MARKETING GROUP: BUILDING A GLOBAL MARKETING AND COMMUNICATION COMPANY IN CHINA

By Ali Farhoomand, Kineta Hung, Grace Loo

WE Worldwide Partners, a start up advertising venture focusing on China market, is at a crucial point in its expansion strategy. Viveca Chan, the visionary force behind WE's conception, has to evaluate the viability of WE's business model and growth strategy in the fast-moving and dynamic China market. The Volume explores how WE can position itself as "the third force" in a market dominated by the international advertising agencies, on one hand, and crowded by the small, local independent agencies, on the other.


DVD (With Business Case Booklet) / 2007 / () / 28 minutes

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FOCUS ASIA BUSINESS LEADERS - PHOENIX SATELLITE TELEVISION: THE ART OF BROADCASTING IN CHINA

By Yuen-ying Chan, Amir Hoosain

In presenting its family of channels as the Chinese TV viewers' window to the world, Phoenix was able to capitalise on ambiguities in China's regulatory environment to target news programming at mainland Chinese viewers. The Volume explores how the company needs to grapple with the challenges brought about by the convergence of telecommunications and broadcasting, the further liberalisation of China's media industry, and the gradual roll-out of digital TV networks around the country.


DVD (With Business Case Booklet) / 2006 / () / 28 minutes

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FOCUS ASIA BUSINESS LEADERS - SHUI ON: BRANDING PROPERTIES FOR SUSTAINABLE GROWTH IN CHINA

By Frederik Pretorius, Emily Ho

This Volume explores how Shui On, a large Hong Kong-based property developer, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a very large urban redevelopment project to build the now world-famous Xintiandi retail and entertainment centre. It also probes whether or not the company could repeat its success in other Chinese cities by exploiting the brand value of its flagship project.


DVD (With Business Case Booklet) / 2006 / () / 26 minutes

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EMOTIONAL BRANDING

With Scott Deming

Leadership, Service & Teamwork Strategies for Creating Sustainable Success

Service today is typical and transactional. People look at customers as an opportunity for a sale, rather than a meaningful interaction that will turn that customer into a loyal fan for life. Customer service is dying because people simply stopped looking at other people as fellow human beings. In this thought-provoking fast paced program, brand building expert Scott Deming uncovers key principles for creating experiences that keep people coming back and telling others about you. He'll show proof positive that advertising is simply awareness. It's sincere caring and extraordinary emotional experiences that are the key to sustainable personal and professional success. Whether you're leading a team or serving people on the front line, this program will inspire you to perform at a whole new level.


DVD / / () / 95 minutes

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