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Social Media for Business
What is it like to be an Internet marketing and advertising consultant? In this Career Q&A video interview, Stephen May talks about his career path, what he does on the job, and the keys to success in the internet marketing field. He also offers candid advice on breaking into the profession as well as insight into the industry's biggest challenges and how the field may change in the next ten years.
DVD (Closed Captioned) / 2016 / 13 minutes
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The team share what they know and have learned about social media.
Don't make a fool of yourself
INSTEAD: Think before you click
Don't be mindless
INSTEAD: Control your time and emotions
Don't focus on trivia
INSTEAD: Be creative and strategic
Don't be a maverick
INSTEAD: Involve experts
DVD / 2016 / 8 minutes
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By Alan Leach
High-Powered Advertising: Profitable Marketing Strategies for Your Fitness Business presents an overview of the most effective advertising and marketing strategies for health/fitness clubs. As such, the DVD explains how clubs can use the Internet to advertise, promote, and grow their business. The DVD also provides information, ideas, and insights regarding writing "high-impact," persuasive sales and marketing copy that can help drive new leads into a club. In addition, the DVD discusses how facilities can brand, promote, and market their business so that budget clubs never become a threat to them. Finally, the DVD reviews lead- generation advertising and marketing ideas that can produce ever more leads and sales.
Among the topics covered:
Profitable fitness business
Retention
Product/services
Selling system
Sales training
Direct marketing
Database management
Lead generation
Awareness
Web marketing
DVD / 2015 / 80 minutes
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Social Media. Text Messages. Emails. It's never been easier to communicate. And it's never been more potentially hazardous. Now there is a video that can help every employee understand and navigate these hazards.
The Your Words Matter training program will help increase awareness of the importance of written communication. Through dramatic vignettes, we explore some of the things that can go wrong and provide some practical advice for avoiding these pitfalls.
Every member of your team will learn basic guidelines for avoiding common mistakes and for communicating in a clear and effective manner.
Your Words Matter Learning Points:
Your Messages Matter! Think before you hit "reply all." Watch out for autofill. Be careful in your communication.
Your Tone Matters! People may misinterpret the tone of your communication. Learn how to avoid these pitfalls.
Your Privacy Matters! Social media is not private. Learn lessons for handing social media.
Your Reputation Matters! What you say electronically can affect you or your business. Learn how to manage your communications effectively.
DVD (Closed Captioned) / 2015 / 11 minutes
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There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics-goal-setting, search engine optimization, the user experience, and traffic analysis-and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing.
DVD / 2014 / 25 minutes
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The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect-easily, affordably, and directly-with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy.
DVD / 2014 / 30 minutes
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By Bryan K. O'Rourke
Driving Membership Sales & Retention by Embracing Mobile Technologies & Trends provides a compelling overview of why health/fitness clubs need to rethink their selling, retaining, and basic business models. In that regard, the DVD reviews significant trends in mobile marketing, social commerce, and mobile payment. The DVD also discusses the near-term and long-term impact of mobile technology on engagement and service in clubs. In addition, the DVD details what club owners and operators should do to prepare for and take advantage of the challenges inherent in existing and future mobile technologies.
Among the topics covered:
It's about the customer
Rethinking health club business models
Mobile engagement & service
U.S. health club technology survey report
Mobile's long-term impact to the health club industry
Mobile's near-term impact to the health club industry
DVD / 2014 / 71 minutes
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By Kilian Fisher
Get and Keep More Members Through Digital Marketing & Disruptive Technology details the latest in digital marketing for the health/fitness club industry. In that regard, the DVD discusses how to utilize social media effectively for lead generation. The DVD also reviews the best integrations, using social media, data capture, and landing pages. In addition, the DVD explores disruptive technologies for clubs both at the present time and for going forward. Finally, the DVD examines how to create an effective digital marketing and social media strategy.
Among the topics covered:
Innovate or die
Data capture
Landing pages
Mobile
Online booking
Facebook?
Email marketing
Learn how to utilize social media effectively for lead generation
Explore disruptive technologies for health clubs in 2014 and beyond
Learn how to create an effective digital marketing & social media strategy
CRM
DVD / 2014 / 89 minutes
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By Fred Hoffman
Powerful Connections: Creating an Effective Social Media Campaign For Your Business provides a comprehensive overview of how health/fitness clubs can design and execute a successful social media campaign. In that regard, the DVD discusses proven strategies for social media, as well as outlines key considerations for using social media. In that regard, the DVD outlines key considerations for creating an effective social media campaign. The DVD also looks at the top social media platforms that can be employed in such a campaign. In addition, the DVD reviews the factors involved in planning an effective social media campaign.
Among the topics covered:
Why use social media?
Strategies for social media
Company social media policies
Managing social media
Considerations for creating a social media campaign
Social conversation
Metrics to measure results & success
Facebook?
Twitter?
Pinterest?
Campaign planning
DVD / 2014 / 83 minutes
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By Guy Dineen
Digital Marketing presents an overview of the basic factors involved in how health/fitness clubs can leverage marketing medium to communicate with their members, as well as with prospective members. The DVD explains how consumers use the Internet to search out their choices and how this situation can affect a club's digital marketing strategy. The DVD also details how clubs can develop an effective digital marketing strategy, even on a relatively limited budget.
Among the topics covered:
Understanding the Digital Consumer
Steps to Building Marketing Strategy
Search Advertising
Organic Search
Landing Page
Social Media
E-mail
Content
Your Website
DVD / 2013 / 50 minutes
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By Garrett D. Felix
Don't Let a Tweet Make You a Twit: Reduce Risks Associated With Your Social Media Strategy discusses how the underlying risks with social media could have a negative impact on a health/fitness club and what the club's staff members could do to help prevent that from happening. The DVD also addresses ways in which these risks can be mitigated in order for the club to have a more successful social media strategy. In addition, the DVD details several examples of social media gone awry in business.
Among the topics covered:
Facebook
Twitter
Linked In
Privacy legislation
Have an approval process
Hijacked
When employees own the account
Guidance for social media for both employees and employers
DVD / 2013 / 54 minutes
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Welcome to the world of social media. From Facebook to Twitter to Linkedin...it's everywhere. We literally can't escape it. In our personal lives it allows us to communicate freely with family and friends at any moment and at work Social Media allows us to provide better service, enhance our brand image, market our products and communicate conveniently with our customers.
However, this powerful technology does not come without risk. Increasingly, the line between our work and personal lives has become blurred. Social Media networks have become a mix of family, friends, co-workers, colleagues and even customers. Therefore, when information is shared on Social Media a wide audience from every corner of a person's life has immediate access to that information.
This program covers:
Social Media posts are permanent
Social Media is not private
Harassment & Bullying
Confidential Information
Insider Trading
Trade Secrets
Overuse at Work
Copyrighted Materials
Defamation
The consequences of inappropriate posts
DVD (Closd Captioned) / 2013 / 11 minutes
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By Fred Hoffman
One Size Doesn't Fit All: Which Social Media Platforms Are Best? provides a basic overview of most currently popular social media platforms. The DVD is designed to enable health/fitness professionals to make an informed decision concerning which social media platforms are best for them and their companies. The DVD details the pros and cons of each of these social sites. The DVD also discusses how individuals can initiate and/or enhance their social media strategies.
Among the topics covered:
Facebook
Twitter
Pinterest
YouTube
LinkedIn
Google+
Blogs
Other popular social media platforms
Get everyone on-board
DVD / 2013 / 85 minutes
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By Bill McBride
Social Media & New Marketing Technologies offers information and insights on how health/fitness facilities can develop a social media strategy that enables them to connect with their existing members, attract prospective members, and track these interactions as leads and sales for their business. The DVD looks at several of the most popular social media platforms (e.g., Twitter?, LinkedinR, FacebookR, FoursquareR, PintrerestR, etc.) and points out the opportunities as well as the challenges that exist for leveraging this particular marketing channel. The DVD also discusses how clubs can use social media to increase their level of membership.
Among the topics covered:
Trending
Why group ex?
Social media
Lead generation & retention
Digital Technology
Club One Fitness Mobile app: keep members connected from mobile devices
New Club One Fitness website
Facebook: our main social media channel
Youtube: increase SEO, retention, & engagement
Zuberance
Online group purchasing
Other uses of new marketing technology: direct mail using Advercor
DVD / 2013 / 97 minutes
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Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including:
Traditional Techniques: Review of tried and true advertising techniques.
New Media, New Techniques: Advertising is a mix of new and old, and sometimes anything goes.
Be in Control: Match your privacy settings to your own privacy standards.
DVD (Closed Captioned) / 2012 / (Grades 7-Adult) / 22 minutes
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Carol is concerned about excessive use of Facebook and Twitter at work, and initiates a social media policy, which Serena has observed is missing. Sam presents the new social media policy for the office, and they discuss inappropriate use. At the same time Michael's personal use of a dating app in the meeting triggers an embarrassing argument.
DVD (Closed Captioned) / 2012 / 9 minutes
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By Steve Groves, Amanda Vogel
Facebook, Twitter, & Foursquare: Building Member Loyalty With Social Media explores how health/fitness facilities can employ social media to enhance a member's steadfast sense of devotion/commitment to the club. The DVD is an exceptional resource for clubs that want to employ social media in their marketing efforts. In that regard, the DVD discusses the importance for facilities to determine their specific goals for marketing with social media in order to have a coherent, viable marketing strategy. The DVD features an overview of several of the key factors involved in using three of the most popular social media platforms - Facebook, Twitter, and Foursquare.
Among the topics covered:
Why your fitness business needs to be on Facebook
Group vs. like/fan page
How to make the most of a like/fan page
How to get more page "likes" & engagement
How Facebook selects interesting content for news feed
Twitter
The zero moment of truth
Foursquare
QR codes
Gym pact
DVD / 2012 / 67 minutes
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By Bill McBride, Kari Bedgood
Social Marketing and New Media Opportunities provides an overview of the marketing strategy employed by Club One, with the core components of social media and new digital technologies with regard to communicating with members and prospects. The DVD shares some examples of marketing campaigns, as well as the results of these endeavors. The DVD also explains why Club One is doing some of the things that it is doing and reviews how internal talent and external resources can be utilized to effectively execute those efforts.
Among the topics covered:
Digital technology
Social media
Email marketing
Direct marketing
Grassroots marketing
The integrated campaign
DVD / 2012 / 63 minutes
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By Eric Stein
Google Grants: How a Nonprofit Agency Can Get $10,000 Per Month of Free Google Advertising details how nonprofit camps/agencies can obtain $10,000 per month of free Google advertising for the foreseeable future. The DVD outlines how to obtain a grant and what it takes to manage it. The DVD also explores five ways in which a camp can conduct a search marketing campaign for a variety of initiatives. In addition, the DVD examines what search marketing is and how it can help you meet your mission.
Among the topics covered:
What is search marketing?
Uses
Why free?
Requirements
Usage parameters
Online strategy
Getting started
DVD / 2011 / 60 minutes
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Building a loyal customer base is vital to the success of any new business-but competing for attention in a world bombarded with advertising may be a young company's most daunting challenge. Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it. Viewers learn the necessity of researching a competitor's advertising tactics, developing a marketing plan, and testing various promotional strategies. Topics include the need for targeted messaging that connects with the customer base; effective website building and development; networking through involvement in the community; the idea of business referral or liaising with other firms that aren't direct competitors; and smaller-scale advertising based on repetition as an alternative to more splashy and expensive methods.
DVD / 2011 / 25 minutes
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This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today.
HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters.
TELEVISION: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda.
DIGITAL MARKETING: The internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools.
THE DOWNSIDE: The digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want?
DVD / 2010 / 30 minutes
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Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters & bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising & "opt-in" email advertising.
DVD / 2009 / 18 minutes
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Featuring: Peapod.com
Peapod is an online service where customers can order groceries and have them delivered straight to their door. While Peapod sells groceries, what they are really selling is time - time they save customers. One of the most important things to Peapod is the relationship between marketing and IT, a relationship which allows both departments to work together and reach goals. As a result, Peapod can customize the messages they send to their customers to make sure all of their touch points are designed just the way they want them to be.
DVD / 2007 / (Grades 9-12, College, Adult) / 12 minutes
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With Charlene Li
How to attract customers with tools like blogs, Facebook and Twitter.
The benefits of social media's two-way relationships - and the risks.
How to stay in command while giving up control.
A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers.
To get started, says Ms. Li, uncover what people want from you - whether it is product information, reviews from users, customer service attention, or input into product development. As you develop your communication strategy, start small, concentrating on how to meet the needs of your audience. Identify the "realist/optimist" in your organization who can jumpstart the process. Craft metrics and communication policies that align with your business goals. And then "prepare to let go" of absolute control.
DVD / 54 minutes
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Featuring: Jesse Goldhammer
This easy-to-understand course covers the most common and dangerous threats you face in the virtual world. It provides best practices you can implement today to help you and your company stay safer online.
Every employee with online access needs to know about safeguarding your systems and networks. Just one click on a malicious link in an email or visit to a fake website can provide access for cybercriminals, risking tremendous financial loss and downtime, release of trade secrets or sensitive data, and damage to your organization's reputation.
What will you learn?
How to manage cyber risks
How to distinguish between and handle spam, ransomware and malware
Password best practices
When to use VPN's, encryption and 2-factor authentication
Software and hardware precautions
Defending against "social engineering" attacks
And more...
DVD / 35 minutes
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This program will discuss their own successes (including two licensing deals specifically tracked to social media efforts!), as well as reveal current trends and key strategies in social media that can benefit your TTO's marketing effectiveness. Plus, they'll warn you on which platforms and strategies to steer clear from.
1. How to use social media to push content-driven marketing
Choosing the right content for the right platform
How to build a legion of engaged followers and ditch the tire kickers
Build interest and attendance for your in-person engagements, meetings and seminars
2. Extend the reach of your tech summaries and elevator pitches by using social video platforms
3. Hear the panel's best practice advice for these top social media hubs based on their hands-on experience:
Facebook
Tumblr
LinkedIn
Twitter
Vimeo
Pinterest
Prezi
YouTube
SnapChat
4. Learn how social media can be used to assist with all of your TTO's goals:
Economic development
Start-up activity and executive recruitment
Finding licensees and corporate partnerships
Identifying new investors and funding sources
Crowdfunding
Community outreach
DVD
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Alert your employees to online hazards and show them how to use social media wisely and appropriately.
Social media is everywhere - including our workplaces. While it can serve useful business purposes, it can also open the door to hackers, circulate rumors and abusive comments, create public relations nightmares, and be a real drag on productivity.
In fact, many employees spend up to two hours every workday on non-business related websites - often not realizing how their multiple side-trips can consume their time and lead to other problems, as well. And it's not just during the workday. After-hours posts can also have an impact if they violate policies or cause friction between coworkers.
So how do you avoid the dangers of potential harassment claims, exposure to computer viruses and malware, and release of confidential data? And how do you convince employees that spending too much company time on social media is just not OK?
This new video will help. Dramatic scenes filmed on location in a variety of industries show:
A receptionist's computer is hacked after she opens a suspicious email attachment.
A waiter posts a photo from behind-the-scenes that could harm a restaurant's reputation.
An office worker snipes at a coworker through social media, making everyone take sides.
Text messages are used to pursue unwelcome romantic interest in a colleague.
Trade secrets are released before a new product launch and quickly captured by a competitor.
Social networking and online video games create more work - and resentment - for coworkers.
Technology cannot be avoided - few of us could get our jobs done without it. But it needs to be used wisely and appropriately. Take advantage of this new release to make an impression on employees: "Do your own stuff on your own time and THINK before you post."
DVD (Closed Captioned) / 14 minutes
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Social media is fast-becoming an integral part of the marketing landscape, and the relatively low cost and wide reach - when used effectively - can be a godsend for cash-strapped tech transfer offices that need to enhance their promotional efforts without many budget dollars to work with. Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo, and many other social medial avenues offer near limitless opportunities to push your available innovations in front of a captive audience.
Understand the many facets to marketing University IP via social and web channels
Keys to a successful website
Capitalize on the emerging popularity of video clips
Podcasts, webinars
Blogging
LinkedIn, Facebook, Plaxo, etc.
Twitter
Leverage social media marketing efforts to land mainstream media attention
DVD
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Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo and many other social media avenues offer nearly limitless opportunities: from forging strong relationships with faculty, students and the business community to pushing your available innovations in front of a captive audience. But just like any other traditional marketing channel, the keys to success are in the planning and execution. And if you're like many IP marketers and tech transfer professionals, you recognize the vast potential yet struggle with how to implement effective strategies to capitalize on that potential in the real world.
PR and Brand Recognition Strategies
Building Communities of Engaged Followers
Social Media Marketing Tactic
DVD
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