AF08010594
BUSINESS DYNAMICS - CREATIVE MARKETING: EXISTING PRODUCT - HARLEY DAVIDSON
The stages of a product's life cycle are presented. When a product is not growing, or is beginning to decline, marketing becomes even more significant. Harley-Davidson merged with another company in 1969 and lost much of its control over the quality of the product, which had attained a high standard. In 1981, certain organizational changes were implemented and the government changed tariff structures; the return of quality, employee empowerment, commitment, and listening to the customers turned things around.
DVD
Grades 9-12, College, Adult
9 minutes
1995
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