By Todd Durkin
"Creative Marketing": Top Ways to Increase Your Business explains how health/fitness clubs can design and implement cost-cutting, result-driven marketing strategies. The DVD reviews several creative-marketing techniques that have been found to be effective in the health/fitness club industry, including the use of social media to enhance an awareness of a club's products and services. The DVD also details the key factors involved in a club's GCM¡ªthe one action that could make or break a company. In addition, the DVD explores the value for clubs to define their BHAG (big, hairy, audacious goal), as well as the need for facilities to create "WOW" in whatever they do by offering a level of customer service that enables them to connect with their members.
Among topics covered:
~ What is your game-changing move?
~ What is your goal?
~ Thoughts on leadership
~ Create a "WOW" experience
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