AY08501924
BRAND IS MORE THAN A LOGO, A: IT'S A PROMISE FULFILLED
By Stephen Tharrett & Mark Williamson
A Brand is More Than a Logo : It's a Promise Fulfilled details the need for club operators to establish a unique and compelling brand promise if they want to gain a competitive advantage in the marketplace. The DVD begins with a discussion concerning a club's value proposition and how important it is to have a uniquely differentiated value proposition in the current competitive club landscape. The DVD also explains what it takes to move from a value proposition to a brand promise and what the essential components of brand promise are. The DVD concludes with insights on how club operators can bring their brand promise to life on a daily basis.
Among the topics covered:
~ A brand's value proposition
~ The importance of a brand's value proposition
~ Differentiating your brand
~ Establishing a unique value proposition
~ The brand promise
~ Brand architecture
~ How to change your value proposition
~ The importance of storytellers
~ Tenants of a brand promise
DVD
35 minutes
2014
Requirement
:
Qty :
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100