BR07580009
FOCUS ASIA BUSINESS LEADERS - PEARL RIVER PIANO: HITTING THE RIGHT NOTES IN THE GLOBAL MARKET?
By Michael Enright, Emily Ho

Pearl River Piano (PRP) is a classic Chinese success story: the manufacturing company used Western know-how to develop its core competencies and ultimately dominated the local market. Venturing into the international market, PRP uses its advantages as a national champion to build a global brand. The Volume explores whether a state-owned enterprise would be able to develop a strong brand to operate and compete in global markets. It also sheds light on branding issues in businesses sensitive to skills and refinement.
DVD (With Business Case Booklet)
26 minutes
2007
 
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