CA02481169
INSIGHTS AND STRATEGIES: 7 LEVERS TO SUCCESS
Pete Williams shares a framework for driving profit
1. Traffic
2. Opt ins
3. Conversions
4. Average item price
5. Items per transaction
6. Transactions per period
7. Margins
~ Measure each lever
~ Involve the team
~ Continuous improvement strategy
~ Applying the framework
DVD
14 minutes
2015
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