By Rob van Hattum
In a world where more and more societies with high consumption rates generate excessive amounts of waste, traditional environmental notions of reducing or recycling waste products are no longer sufficient. The new theory of ecologically intelligent design argues that manufacturers' products, when discarded, should either be completely recyclable in the Technosphere or become biodegradable food for the Biosphere.
WASTE = FOOD explores this revolutionary "cradle to cradle" (as opposed to "cradle to grave") concept through interviews with its leading proponents, American architect William McDonough and German ecological chemist Michael Braungart, coauthors of Cradle to Cradle: Remaking the Way We Make Things. Their ideas are increasingly being embraced by major corporations and governments worldwide, unleashing a new, ecologically-inspired industrial revolution.
The film shows how their "intelligent product system," utilizing completely non-toxic and sustainable production methods, has been adapted by major corporations, visiting a Swiss textile factory, a German clothing manufacturer, the Nike shoe headquarters, a U.S. furniture manufacturer, the Ford Motor Company, and a government housing project in China. The manufacturers discuss the concept of "eco-effectiveness," designing for eco-safety as well as cost efficiency, in their respective industries.
WASTE = FOOD also illustrates McDonough's environmentally sound architectural designs, where buildings function like trees, and become part of nature rather than conflict with it, including his designs for Ford's new River Rouge plant, a GreenHouse factory for the Herman Miller company, and a model village in rural China.
Review
~ "An exciting introduction to the work of American architect/designer William McDonough and German ecological chemist Michael Braungart, who may well be starting a new industrial revolution." - The Flaming Grasshopper
Award
~ Silver Dragon, 2006 Beijing International Science Film Festival
|