By Bonnie Patrick Mattalian
Grow Your Retail Sales and Ancillary Revenues explores why it is essential that health/fitness clubs have a strategy for sales. The DVD explains how clubs can use member segmentation to help them make decisions on programs, products, and services. The DVD also reviews how clubs' can identify the current drivers of consumer buying decisions, as well as discusses how clubs can determine action points for a successful sales process for programs, products, and services. In addition, the DVD looks at specific operational actions that clubs can undertake to improve their ancillary revenue sales.
Among topics covered:
~ Member segmentation and preferences
~ Marketing demand and pricing
~ Programs and services
~ Compensation and incentives
~ Marketing and selling for success
~ Your Internet presence
~ Ancillary sales
~ Retail sales
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