EN31500131
TTOS: USE SOCIAL MEDIA EFFECTIVELY TO MARKET YOUR INNOVATIONS
Social media is fast-becoming an integral part of the marketing landscape, and the relatively low cost and wide reach ¨C when used effectively ¨C can be a godsend for cash-strapped tech transfer offices that need to enhance their promotional efforts without many budget dollars to work with. Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo, and many other social medial avenues offer near limitless opportunities to push your available innovations in front of a captive audience.

~ Understand the many facets to marketing University IP via social and web channels
~ Keys to a successful website
~ Capitalize on the emerging popularity of video clips
~ Podcasts, webinars
~ Blogging
~ LinkedIn, Facebook, Plaxo, etc.
~ Twitter
~ Leverage social media marketing efforts to land mainstream media attention
DVD
USD 197.00
 
Requirement :
Qty :