By Cosima Dannoritzer
The Light Bulb Conspiracy uncovers how planned obsolescence has shaped our lives and economy since the 1920's, when manufacturers deliberately started shortening the life of consumer products to increase demand. The film also profiles a new generation of consumers, designers and business people who have started challenging planned obsolescence as an unsustainable economic driver.
The documentary begins by visiting the longest running light bulb in the world, which has burned continuously for over 110 years in Livermore, California. Initially, light bulbs were built to last. But the film finds historical evidence revealing how a cartel in the 1920's decided to produce bulbs limited to a maximum life of 1000 hours, making the humble light bulb one of the first examples of planned obsolescence and a model for increasing profits on other products.
Shot over three years in Europe, the U.S. and Ghana, The Light Bulb Conspiracy investigates the evolution and impact of planned obsolescence through interviews with historians, economists, designers and manufacturers, along with archival footage and internal company documents. The film profiles several well-known historical advocates -- Bernard London, who famously proposed ending the Great Depression by mandating planned obsolescence, and Brook Stevens, whose post-war ideas became the gospel of the 1950's and helped shape the throwaway consumer society of today.
The Light Bulb Conspiracy also looks at modern examples of planned obsolescence, including computer printers and the controversy over the inability to replace iPod batteries. Environmental consequences are seen most dramatically in the massive amounts of electronic waste that end up in uncontrolled dump sites in Third World countries such as Ghana. The film concludes with examples of consumers and businesses moving towards more sustainable practices and products, including Warner Philips, great grandson of the founder of Philips Electronics, who is producing an LED bulb designed to last 25 years.
Reviews
~ "The film explores the issue of planned obsolescence, and argues that the light bulb is the first case of a product being designed to have a deliberately short lifespan." - Consumer Reports
~ "The Light Bulb Conspiracy combines strong stories with rare archival footage, tracing a century of planned obsolescence. The film investigates whether the modern consumer economy can sustain itself without planned obsolescence, and how a new business generation is trying to make planned obsolescence itself obsolete, to save the economy ¨C and the planet.". - Environmental Film Festival in the Nation's Capitol
~ "The Light Bulb Conspiracy...led to vivid discussions about resource efficiency, economic growth, ecodesign, and other issues of interest to the WRF. The film was considered a 'must see' by many of our participants." - Xaver Edelmann, President World Resources Forum, Switzerland
Awards
~ Best Documentary, Spanish Television Academy Awards
~ Best Feature Documentary, FILMAMBIENTE, Brazil
~ Best Film, SCINEMA, Australia
~ Maeda Special Prize / Japan Prize
~ Ondas Internacional Award, Spain
~ 1st Prize, Science, Technology and Education, GZDOC, China Special Jury Mention ¨C FICMA, Spain
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