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GLOBAL DRINKS: WATER
By LAFONT (GERARD) , TASSY (EMMA)

From watersheds to clouds, this journey around the world examines a liquid that is far from being transparent, colourless, odourless and flavourless!

Empty, this non-identified transparent object weighs just a few grams. Yet full, it weighs billions of euros. Bottled water has invaded the planet. Who could have imagined, 30 years ago, it would become so essential to our daily lives?

Spa, mineral, natural, spring, sparkling - bottled, labelled and exported - water is worth a fortune. In the U.S and Iran, it costs more than petrol. And yet all over the world, mineral water is gaining territory. It has enjoyed a 50% increase in worldwide growth since 1999. We drink 200 billion litres of it a year - high stakes, indeed, for the contending multinationals.

Where does mineral water spring from? How it is captured and bottled? Is it simply the product of careful marketing, or does it have a history, rooted in jealously guarded local traditions? And does it have a distinctive taste?
DVD (Region 3, With English / Traditional Chinese Subtitles)
52 minutes
2010
 
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