FH08012210
BRAND MANAGEMENT
Featuring Chase
In 2004, JP Morgan Chase merged with Bank One to become the second largest bank in the United States. Before the merger, both companies were major banks with tens of thousands of employees and hundreds of thousands of customers. The combined company was faced with the challenge of creating a new cohesive brand which would satisfy current customers while drawing in new ones.
DVD
Grades 9-12, College, Adult
Approx. 7 minutes
2007
Requirement
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