FP08012241
GLOBAL MARKETING
Featuring Kraft

At 95 years old, Kraft's Oreo is the most popular cookie in the world, enjoyed in more than 100 countries throughout North and South America, Asia, Europe, Africa, the Middle East and Australia. The Oreo cookie is a truly global product. It is sold in a consistent form with very few exceptions in all regions of the world. Even though the Oreo brand is popular around the world, adjustments to product, packaging and promotion are sometimes necessary to match consumer tastes and expectations in each country.
DVD
Grades 9-12, College, Adult
Approx. 4 minutes
2007
 
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