By Chris Nunes
All factors considered, difficult economic times mean that more funding and resources need to be allocated to marketing, not less. Maximizing Revenue Generation Through Needs-Based Marketing provides an overview of core marketing concepts specifically related to the athletic and recreation profession. The DVD details a marketing strategy that can be implemented in an athletic-or recreation-related organization, as well as reviews the "new" rules of marketing in the field.
Among the topics covered:
~ Background
~ Current challenges
~ Developing your strategy
~ Branding
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