HU31500058
GREAT IDEAS FOR IMPROVING FACULTY OUTREACH AND ENHANCING RESEARCHER-TTO RELATIONS
Transform your researchers into allies and tech transfer team members

You'll learn how Mr. Diedrich was headhunted from the commercial sector to revitalize Texas A&M's technology commercialization program. He'll reveal how he gained the buy-in needed from both administrators and faculty ¡ª and how he revived the TTO through intensive public relations efforts, customer service initiatives, and educational outreach programs.

Gauging faculty/researcher perceptions of your TTO
~ Tips on obtaining honest opinions
~ What to do with the results

Targeting areas for improvement in faculty service and outreach
~ Customer service standards
~ Reliability and follow-through
~ Assistance with paperwork
~ Providing lab support to free up researchers' time
~ Creative use of faculty incentives

Build strong ties with researchers, faculty and administration
~ Overcoming misconceptions, biases, and trust issues
~ Dynamic public relations strategies
~ Encouraging an entrepreneurial culture on campus
~ Adopting proven faculty outreach and education programs
~ Innovative faculty recognition efforts
~ Mentoring and commercialization assistance programs
DVD
USD 197.00
 
Requirement :
Qty :