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These four programs describe the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and "running" costs, and developing a marketing/publicity and advertising plan. It features theatre professionals, including noted publicist David Elzer; Michael Gill, general manager for Mamma Mia and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatre's top advertising agency; who offer insights into forming a contract and negotiating. The discussions are both dynamic and informative and offer insights and behind the scenes negotiations that are vital for all aspects of theatre production.
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