A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice.
The DVD explains the use of "closed" and "open" questions, the importance of taking a representative sample and the abuse telephone researchers take.
Review
~ "Splendid! Best I've seen on the subject." - Christine torrill, Branksome School
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