MU00110104
BUSINESS & EXTERNAL FACTORS: CASE STUDIES IN PEST
How do external factors affect businesses? The experiences of the companies in a seaside town demonstrate the meaning of P-E-S-T.

POLITICS: People often complain about European politicians. But business is booming at the Royal Albion Hotel - and it's all thanks to a European grant.

ECONOMICS: Economic factors led famous model train maker Hornby Hobbies to close its factory and move its manufacturing to China. Hornby's done well - but what about the social costs?

SOCIETY & TECHNOLOGY: The Happy Elephant jewellery company is making sales from a social trend called the "New Age". Meanwhile technology has helped turn round the fortunes of the Bottleneck off-licence.

THE RETAIL PARK: But external factors are rarely clear-cut. How will a big new out of town shopping centre affect the high street shops?
DVD
24 minutes
2005
 
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