By Bill McBride, Kari Bedgood
Social Marketing and New Media Opportunities provides an overview of the marketing strategy employed by Club One, with the core components of social media and new digital technologies with regard to communicating with members and prospects. The DVD shares some examples of marketing campaigns, as well as the results of these endeavors. The DVD also explains why Club One is doing some of the things that it is doing and reviews how internal talent and external resources can be utilized to effectively execute those efforts.
Among the topics covered:
~ Digital technology
~ Social media
~ Email marketing
~ Direct marketing
~ Grassroots marketing
~ The integrated campaign
|