NC08501962
EXCEEDING EXPECTATIONS: STRATEGIES TO DELIVER WHAT TODAY'S CONSUMER REQUIRES
By Justin Tamsett

Exceeding Expectations: Strategies to Deliver What Today's Consumer Requires provides an overview of the traits and behavior of the consumer in current society. The DVD explains how health/fitness clubs can position their businesses to meet the needs of consumers. The DVD also details how facilities can develop a suite of products to generate sales. In addition, the DVD reviews how clubs can devise a marketing approach that effectively targets today's consumers. The DVD also points out how facilities can differentiate their message and their business in the marketplace.

Among the topics covered:
~ What does your consumer look like?
~ Here is what you need to know
~ Youniverse
~ Status ¨C deniers vs. brand fanatics
~ Betterment
~ Local love
~ Zero tolerance for waiting
~ Ubitech & infolust
~ Joyning
DVD
55 minutes
2015
 
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