By LAFONT (GERARD)
Those who don't drink orange juice at breakfast are few and far between. The U.S. model has, once again, colonised almost the entire planet. And orange juice has now squeezed itself into the select club of the most consumed liquids.
Over 550 million litres are gulped down every day all over the world, and Europe accounts for half of that figure. 80% of world production of orange juice takes place in Brazil and so travels 12,000 km to Europe by boat. Along with football, coffee and samba, Brazil now has a forth clich¨¦ to be proud of - oranges and, in particular, juice. (But Brazilians themselves only drink fresh juice, never industrial juice, which they reserve export).
Over the last 30 years, orange juice has steadily become a product of daily consumption, and therefore a true symbol of globalisation. A simple carton of concentrated juice contains a major part of our contemporary history! It is this concentration of life that the film portrays.
We travel to meet a President, a producer of pomegranate juice which bestows eternal youth on those who drink it, producers of cranberries, which are so highly appreciated, a festival has been dedicated to them, a wild American who landed in Paris, and other gourmets who savour juices made from mangoes, bananas, pineapples, apples, ginger, baobab, sugar cane, hibiscus flowers, soursop, tamarind and grapes.
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