NM29110109
THAT'S MARKETING! UNDERSTANDING CONSUMER BEHAVIOR
What is marketing and what tools does it use? Learn about segmentation, market research, branding, packaging, variable pricing, and positioning. This video is for students of marketing AND for consumer education classes.

Learn:
~ Most people think restaurants are in the food business. NOT a marketer.
~ Women's clothing does not come in standardized sizes. What does this have to do with marketing?
~ Understand marketing by looking at everyday items such as milk, cola drinks, blue jeans, and breakfast cereals.
~ Learn why ads for prescription drugs flood the airwaves.
~ Apply basic marketing concepts to sports and learn what is the "product" of a basketball franchise?
~ Seeing how the lowly "tennis shoe" became a closet full of expensive "athletic shoes."
~ Explore variable pricing.
DVD
23 minutes
1999
 
Requirement :
Qty :