NZ02481184
INSIGHTS AND STRATEGIES: CREATING YOUR BRAND PROPOSITION
Ben Walkenhorst says you must understand your brand and ensure it represents the image you want:
~ The key to marketing & branding
~ The value proposition
~ The brand essence
1. Social
2. Functional
3. Emotional
~ Consider your brand as a character
~ The brand identity
~ Brand evolution
~ Marketing essentials
DVD
11 minutes
2015
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