Inside the Founders: Studies in Business Leadership presents a dozen case studies of highly successful enterprises. In each of the 7-12 minute case studies, the company founders will share their stories, philosophies, advice and inspiration, covering topics such as business planning, marketing, people management, sales, and more. These highly crafted segments are the result of hours of on location shooting with each of the founders.
The companies featured cover a wide array of market areas, such as consumer products, food, law, accounting, ecommerce, advertising, retail, and others. While some content contains industry specific advice, the case studies assume no prior industry knowledge and all feature practical business guidance that will prove useful to everybody from a student to a CEO.
Honest Tea
As the nation's number one organic bottled tea, Coca-Cola subsidiary Honest Tea generates over $100 million in revenue, while still maintaining the social values that it was founded upon. It is currently found in over 100,000 stores across the US.
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