College dropout to tech visionary
A brand that defines cool consumerism, Apple has become one of the biggest corporations in the world. Its game-changing products tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.
Insiders including Apple co-founder Steve Wozniak tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Steve Jobs: Billion Dollar Hippy decodes the formula that took Apple from suburban garage to global supremacy.
Note: This BBC production not available in Hong Kong, Macau, Taiwan, Mainland China, Japan, USA, Canada.
|