PT07580003
FOCUS ASIA BUSINESS LEADERS - HONG KONG ECONOMIC TIMES GROUP: DIVERSIFICATION AND DIFFERENTIATION
By Yuen-ying Chan, Ali Farhoomand, Pauline Ng

HKET Group, a successful financial newspaper publisher, has used diversification and differentiation as the cornerstone of its corporate strategy. Over the span of nearly 20 years, the Group has extended into book publishing, multimedia services, electronic information services, recruitment advertising and training. The Volume demonstrates the challenge of managing a diverse but interrelated portfolio of companies. Lawrence Fung's management philosophy of "differentiate or die" drove many of its diversified products to number one positions within their respective market segments.
DVD (With Business Case Booklet)
30 minutes
2007
 
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