An Interview with Frederique Le Greves, Vice President, Corporate Communications, Nissan North America, Inc., Gardena, California, USA. Interviews and Edited by Professor Paul G. Ranky
The discussion topics include an introduction and some demonstration of New Product Innovation (NPI) methods and customer-focused solutions in the area of modern automobile design.
This publication, amongst others, illustrates some powerful marketing techniques Nissan / Infiniti is deploying with great success world-wide.
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