By Doug Werner
Improve Sales Productivity With Lean Business Principles provides an overview of the key factors involved in lean business principles¡ªtools used to create and deliver value as the customer defines it, while consuming the fewest resources possible, by fully utilizing the knowledge, skills, passion, and thinking of those individuals who perform the work. The DVD identifies how health/fitness club operators can identify opportunities for utilizing these principles to sell memberships in their facilities. The DVD also reviews the current approach that clubs use for sales and suggests a paradigm that clubs could employ in the future for sales, based on lean principles.
Among the topics covered:
~ Identifying opportunities to utilize lean
~ 'Lean' terminology
~ Mapping the 'current state' for membership sales
~ Sales process¡ªcurrent state
~ Sales process¡ªfuture state
~ New member launch checklist
~ Sales activity
~ Challenges to 'lean'
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