Inside the Founders: Studies in Business Leadership presents a dozen case studies of highly successful enterprises. In each of the 7-12 minute case studies, the company founders will share their stories, philosophies, advice and inspiration, covering topics such as business planning, marketing, people management, sales, and more. These highly crafted segments are the result of hours of on location shooting with each of the founders.
The companies featured cover a wide array of market areas, such as consumer products, food, law, accounting, ecommerce, advertising, retail, and others. While some content contains industry specific advice, the case studies assume no prior industry knowledge and all feature practical business guidance that will prove useful to everybody from a student to a CEO.
Zappos
After selling his internet advertising network Link Exchange to Microsoft for $265 million, Tony Hsieh grew the online shoe and apparel site Zappos from $1.6 million revenue in 2000 to over a $1 billion in 2009 through his innovative approaches to customer service and company culture.
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