SP01141185
INSIGHTS AND STRATEGIES: CRISIS MANAGEMENT STRATEGY PLANNING
Ross Campbell says you must identify and manage serious risk:
~ Identify threats in advance
~ Consider worst case scenarios
~ Top team to take control
~ Communicate so employees are allies
~ Have message strategy & vision for success
~ Prepare & rehearse
~ Plan for business continuity
~ Ensure spokesperson is effective
~ Key reminders
1. Dedicated team
2. Top-level manager
3. Control the message
4. Effective spokesperson
5. Scenario training
DVD
15 minutes
2015
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