TA08501843
DIGITAL MARKETING
By Guy Dineen
Digital Marketing presents an overview of the basic factors involved in how health/fitness clubs can leverage marketing medium to communicate with their members, as well as with prospective members. The DVD explains how consumers use the Internet to search out their choices and how this situation can affect a club's digital marketing strategy. The DVD also details how clubs can develop an effective digital marketing strategy, even on a relatively limited budget.
Among the topics covered:
~ Understanding the Digital Consumer
~ Steps to Building Marketing Strategy
~ Search Advertising
~ Organic Search
~ Landing Page
~ Social Media
~ E-mail
~ Content
~ Your Website
DVD
50 minutes
2013
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