With Fern Bratten
Ask Fern Bratten, and she'll tell you, "sales can be as easy as 1,2,3 and 4." In this humorous and motivational presentation Fern will tell you how to achieve success in sales. Fern opens with a motivational message about sales - selling is the art of creating desire. You need to understand your customer and his or her motivations to be the best in sales¡ and service. Then, Fern explains the basic principles of sales¡ and in this case, it really is as easy as 1,2,3, and 4. How to Order
KEY LEARNING POINTS
~ Selling is the art of Creating Desire
~ Customers are ALWAYS #1
~ Customers have 2 reasons to buy -NEED and WANT
~ Always show the customer 3 choices - that way you'll make more sales - and make more money
~ There are 4 types of customers: The Amiable, the Analytical, the Driver, and the Expressive. If you understand how to work with each of them, you can really succeed
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