TD08012790
ADVERTISING AND PUBLIC RELATIONS
Featuring: BP
In 1998, two giant energy companies, British Petroleum and Amoco merged. The new company, now called simply, "BP" underwent a massive rebranding effort. In 2001, the company launched an ad campaign called "BP on the Street." This was a new type of campaign for BP. It was an image campaign. Rather than selling a specific product, the goal of the campaign was to improve public perception of the company.
DVD
Grades 9-12, College, Adult
Approx. 7 minutes
2007
Requirement
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