By Stephen Tharrett & Mark Williamson
Creating a Differentiated Brand Promise and Value Proposition discusses what a brand promise is and points out how important it is to health/fitness clubs, given the competitive environment in which they exist. The DVD also points out what it takes for clubs to create a powerful brand promise, as well as details how facilities can execute on it. In addition, the DVD explains why the underlying premise of a brand promise is to create a compelling and relevant value proposition.
Among the topics covered:
~ A brand is not a thing, it's a promise
~ Can your brand promise and value proposition be breached?
~ Does your brand promise stand out?
~ A promise is the heart of your brand's strategy
~ A brand promise defines your integrity
~ A brand promise must fulfill the consumer's most relevant and valued needs
~ A brand promise must create emotional connections
~ A brand promise is built on a value proposition that is unique and compelling
~ The promise of creating a compelling and relevant value proposition
|