TL08012853
STRATEGIC PLANNING
Featuring: Timbuk2
An interview with Mark Dwight, CEO, Timbuk2
Timbuk2, born in a San Francisco garage and bred on the backs of messengers in the city streets, has been building custom bags and accessories for urban adventures for 20 years. When Mark acquired Timbuk2, the company was in a slow revenue decline¡ªthe harbinger of death for a small company. Mark talks about the steps he took to turn the company around by setting goals and building a business strategy to build more sales.
DVD
Grades 9-12, College, Adult
12 minutes
2007
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