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American filmmaker, Craig Hinde, traveled to New Zealand to document the success story of a local organization of farmers, which has the acronym NOSLaM, who have become internationally certified as sound environmental managers of their farms. They have led the way in establishing this standard because they want every marketing advantage possible for their products. New Zealand farmers do not receive governmental subsidies, and ninety per cent of farm income comes from exports; thus they have put emphasis on environmental management, animal welfare, and food safety as a means of attracting world consumers. They believe that this, combined with their penchant for creating niche markets, will make them environmentally and economically sustainable.
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