WC31500091
MARKETING YOUR TTO'S TECHNOLOGIES VIA SOCIAL MEDIA 2014: NEW PLATFORMS, TRACKING TOOLS, AND TRENDS
This program will discuss their own successes (including two licensing deals specifically tracked to social media efforts!), as well as reveal current trends and key strategies in social media that can benefit your TTO's marketing effectiveness. Plus, they'll warn you on which platforms and strategies to steer clear from.
1. How to use social media to push content-driven marketing
~ Choosing the right content for the right platform
~ How to build a legion of engaged followers and ditch the tire kickers
~ Build interest and attendance for your in-person engagements, meetings and seminars
2. Extend the reach of your tech summaries and elevator pitches by using social video platforms
3. Hear the panel's best practice advice for these top social media hubs based on their hands-on experience:
~ Facebook
~ Tumblr
~ LinkedIn
~ Twitter
~ Vimeo
~ Pinterest
~ Prezi
~ YouTube
~ SnapChat
4. Learn how social media can be used to assist with all of your TTO's goals:
~ Economic development
~ Start-up activity and executive recruitment
~ Finding licensees and corporate partnerships
~ Identifying new investors and funding sources
~ Crowdfunding
~ Community outreach
DVD
USD 197.00
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