WG02460387
HOW TO THINK LIKE A START-UP LEADER
With Steve Blank
~ Why companies need different policies and procedures designed for innovation
~ How to implement Customer Development and other "lean" practices
Companies looking to be innovative face a conundrum: policies and procedures designed to make them efficient oftentimes stifle innovation. Unlike start-ups which are innovative by design, most organizations believe innovation can only happen by exception - or heroic efforts. So how can a large company learn to think like a start-up? Steve Blank explains why the innovation process is so difficult in larger organizations and shares tools and processes that successful start-ups use to drive innovation.
DVD
66 minutes
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