Inside the Founders: Studies in Business Leadership presents a dozen case studies of highly successful enterprises. In each of the 7-12 minute case studies, the company founders will share their stories, philosophies, advice and inspiration, covering topics such as business planning, marketing, people management, sales, and more. These highly crafted segments are the result of hours of on location shooting with each of the founders.
The companies featured cover a wide array of market areas, such as consumer products, food, law, accounting, ecommerce, advertising, retail, and others. While some content contains industry specific advice, the case studies assume no prior industry knowledge and all feature practical business guidance that will prove useful to everybody from a student to a CEO.
LIDS
As a Junior in college Ben Fischman started LIDS, which grew from a hat cart in a mall to over 1,000 locations and $800 million in revenue. He sold his members only online shopping service Rue La La for over 350 million dollars. He's now created launch, an ecommerce business incubator that aims to create 1-3 e-commerce companies a year.
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