WV02260613
STANDARD DEVIANTS SCHOOL MARKETING MODULE 2: PERSUASION
Ever wonder how companies persuade the public to buy their products? Do you want to know how advertising and public relations make products seem more appealing? Find out as the illustrate concepts like marketing research and information, targeting strategies, and product positioning.
Topics Covered
~ Research
~ Sources of data
~ Focus groups & surveys
~ Segmenting
~ Targeting
~ Positioning
~ The 4 P's of Marketing
DVD
Grade 11 or above
26 minutes
2002
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