Anyone who needs to challenge the way they think will benefit from this visually stimulating and highly entertaining resource.
Based upon the work of Mark Brown of Innovation Centre Europe, this exciting programme looks at the barriers to profitrelated creative thinking and suggests some simple but powerful ways to overcome them. It shows how constantly stimulating creativity and innovation is key to coming up with viable ideas for products and services, and processes and procedures that your customers (internal and external) really want.
It explores the difference between a 'dinosaur' and 'dolphin' outlook, and looks at why we tend to restrict thinking to self-imposed limits, how we can avoid idea assassination, and how to take the initiative and translate ideas into action.
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